In the United States, the American With Disabilities Act or ADA is law in place to ensure fair and equal access to all citizens when it comes to things like banking, government services, education, and yes online real estate information.
If your real estate website does not attempt to be ADA compliant, you may also be committing a fair housing violation which is a very serious offense and can harm your reputation if found guilty.
CLICK HERE FOR AN ADA AUDIT OF YOUR REAL ESTATE WEBSITE
Accessibility Is Good For Your Brand
When you take that important step towards accessibility you signal to the marketplace that you are truly a leader in your community.
You can also leverage your status as an accessible company in marketing campaigns, to build relationships with businesses that also support ADA and to show agents you care about your consumers in your recruiting campaigns.
Leading ADA Accessibility
We take accessibility very seriously. We have hired the leading real estate website accessibility experts to audit our frameworks and our designer’s team is trained specifically in WCGAG 2.1 and Real Estate Website ADA compliance.
It is very important to us to offer the most ADA accessible real estate website in the marketplace and be able to offer audit and remediation services to our valued clients.
Widgets Are Not Accessible
Many companies sell accessible “widgets” that you can place on your real estate website. They claim that these widgets somehow many your website WCAG 2.1 or ADA compliant. This is not true.
Generally what those widgets do is attempt to emulate assistive technologies (AT) that those with disabilities might use. The problem is, your disabled visitors already have their own AT solutions and that is not what they need. They need your code and your content to be constructed in a way that when their readers encounter it, they can make sense of what is being shared.
When a screen reader reads “mandatory field 1” you can be pretty sure that is not going to help that customer know what they are supposed to enter.
Additional ADA Content
The following are helpful blog posts on ADA Compliant Real Estate Websites and Real Estate Website ADA Accessibility:
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