In the past, real estate agents might have believed that buying real estate domain names containing keywords related to a particular neighborhood, community, or city would boost their website's search engine rankings. However, recent insights from Google Search Advocate John Mueller suggest that keyword-heavy domain names may not be as...
Real Estate Website Redesign: Staying Competitive
The real estate industry is highly competitive, and your website plays a crucial role in setting you apart from your competitors. In this blog, we'll discuss how to assess your competition's websites, the benefits of a redesigned website for staying competitive, and tips for creating a standout real estate website....
Elementor IDX
In the world of real estate, having a visually appealing and high-performing website is crucial for showcasing properties and attracting potential buyers. One way to achieve this is by integrating IDX (Internet Data Exchange) with Elementor, a popular WordPress page builder. In this comprehensive guide, we'll explore how to build...
Elementor IDX Template For Real Estate Websites
In this blog post, I'm going to give you a run-through of our latest Elementor IDX template for WordPress Real Estate Websites. This Elementor IDX template is in the style of the Compass.com real estate website, and designed for use both WordPress and popular IDX providers. https://youtu.be/c3zDFttOoPg Why Elementor is...
WCAG Compliance for Real Estate Websites
In today's increasingly digital world, having an accessible and user-friendly website is crucial for businesses in all industries, including real estate. One key aspect of creating an inclusive online presence is compliance with the Web Content Accessibility Guidelines (WCAG), a set of recommendations designed to make web content more accessible...
Site Speed: Improve in Redesign
Fast-loading websites are essential for user experience and SEO performance. In this blog, we'll discuss how to assess your website's current speed, common causes of slow site speed, and tips for optimizing site speed during a redesign. For a complete guide on real estate website redesign, check out our main...
Branding Changes: Redesign Time
Your brand identity and messaging play a significant role in establishing a strong online presence. If your branding or messaging has evolved over time, it's important to align your website with your current brand image. In this blog, we'll discuss the impact of inconsistent branding on user experience and trust,...
Competitive Edge: Real Estate Website Redesign
The real estate industry is highly competitive, and your website plays a crucial role in setting you apart from your competitors. In this blog, we'll discuss how to assess your competition's websites, the benefits of a redesigned website for staying competitive, and tips for creating a standout real estate website....
Boost Lead Generation & Conversions: Redesign
In this blog, we'll discuss common lead generation and conversion issues in real estate websites, the impact of a redesigned website on these metrics, and tips for optimizing your website during a redesign. For a comprehensive guide on real estate website redesign, check out our main blog post here. Common...
Building A Perfectly SEO-optimized Real Estate Website
There are a plethora of real estate websites vying for the attention of potential buyers and sellers. An SEO-optimized real estate website is crucial for success. In this blog post, we'll discuss how this powerful combination ensures a perfectly optimized WordPress real estate website. We aim to build real estate...
IDX Listing Meta Data
Meta data of IDX listings refers to additional information that is included alongside the listing itself, which provides search engines with more context about the content on your website. This metadata includes information like the property type, price, location, and more. Meta data is an essential aspect of real estate...
Indexable IDX Listings
As a real estate agent or broker, you know that your online presence is essential to your success. One critical component of your online marketing strategy is indexable IDX listings. These listings are available on the MLS and can be indexed by search engines like Google and Bing, which can...
IDX For Real Estate SEO
Are you a real estate agent trying to make a mark in the digital world? Do you want to attract more potential buyers and sellers to your website and boost your online presence? Then, you might want to consider using a listing feed from an IDX provider to enhance your...
The Importance of a Mobile Responsive Real Estate Website
It's no secret that mobile devices have become a ubiquitous part of our daily lives. With the majority of internet users accessing the web through their smartphones and tablets, it's more important than ever for real estate agents and agencies to have a website that is optimized for mobile devices....
Internal Linking For Real Estate SEO
Internal linking is an important aspect of search engine optimization (SEO) that is often overlooked. When it comes to real estate websites, internal linking can be an effective strategy to improve your website's ranking on search engines. In this blog post, we will discuss what internal linking is and how...
Leveraging Social Media & Influencer Marketing
Social media and influencer marketing can be powerful tools for improving the SEO of a real estate website. By leveraging these channels, real estate professionals can increase their visibility online and drive traffic to their website. Learn How Leveraging Social Media & Influencer Marketing can improve your Real Estate Website's...
Optimize Your Real Estate Website Content
As a real estate professional, having a strong online presence is crucial to attract potential clients and stand out in a crowded market. One of the most important aspects of building that online presence is search engine optimization (SEO), and optimizing your website's content is a key part of that...
WordPress Real Estate Website SEO
Real estate agents and agencies often choose to create their website using WordPress When it comes to search engine optimization (SEO), many people are unsure of how well WordPress Real Estate websites perform. In this post, we'll explore how to optimize your real estate WordPress website for SEO. Factors That...
Designing the Future of Real Estate Websites with SEO in Mind
In this blog post, we want to share our plan for building high-performance, SEO-centered real estate websites that deliver results. We believe that a real estate website's design and functionality should be centered around SEO to maximize its potential for real estate lead generation and conversion. Our new website will...
Real Estate SEO 101: Simple Strategies for Success
Real Estate SEO As a Real Estate Agent or Broker, you know how important it is to have a strong online presence these days. Nowadays, many people go online to look for properties and real estate services, so it's essential for real estate professionals to invest in something called SEO....
IDX Websites: Should You Host Your Own IDX or Use a Vendor?
If you're a real estate professional looking to set up an IDX website, one of the biggest decisions you'll face is whether to host your own IDX or use a vendor like iHomefinder. Both options have their pros and cons, and choosing the right one can have a significant impact...
Real Estate IDX Providers: The Key to Displaying MLS Listings on Your Website
Real estate IDX (Internet Data Exchange) providers are a crucial aspect of the real estate industry, as they enable agents and brokers to display real estate listings from multiple sources on their websites. This provides consumers with access to a broader range of properties and allows agents to expand their...
Real Estate SEO Tips: How to Rank Higher in Search Engines
As a real estate professional, you want to be visible to potential clients who are searching for properties or real estate services in your area. One of the most effective ways to achieve this is through search engine optimization (SEO). With the right SEO strategies, you can rank higher in...
Real Estate SEO: How to Boost Your Online Visibility & Generate More Leads
As the real estate market continues to grow and evolve, it's becoming increasingly important for real estate agents and brokers to develop an online presence. In today's digital age, search engine optimization (SEO) has become a crucial element in any successful online marketing strategy. In this blog post, we'll explore...
Best Real Estate Website Providers
There are many real estate website providers to choose from, and the best one for you will depend on your specific needs, goals, and budget. Here are some of the most popular real estate website providers, along with a brief overview of their features: Zillow: Zillow is one of the...
How To Build Hyper-Local Real Estate Neighborhood Pages
In this article I'll show you how create the perfect hyper-local real estate neighborhood pages for your real estate website. Hyper-local Real Estate Neighborhood Pages serve as evergreen content for your real estate website that draw visitors to your by providing target comprehensive information. These pages will drive insane traffic...
Real Estate IDX Providers
There are four main Real Estate IDX Providers: 1. iHomefinder, 2. Showcase IDX, 3. IDX Broker 4. Diverse Solutions.
ADA Real Estate Website Accessibility Law
In the United States, the American With Disabilities Act law in place to ensure fair and equal access to all citizens when it comes to things like banking, government services, education, and yes online real estate information.
ADA Real Estate Website Accessibility Is Law
In the United States, the American With Disabilities Act law in place to ensure fair and equal access to all citizens when it comes to things like banking, government services, education, and yes online real estate information.
What is a Real Estate SKAG?
CHEM's Real Estate PPC program uses what are called “Single Keyword Ad Groups” or SKAG. Have you ever wondered why your Google Ads Buyer or Seller campaigns failed in the past? When we setup new Google Ads campaigns, we do it differently than 99% of the other Real Estatemarketing companies...
Real Estate SEO in 2022
One of the most common questions real estate agents ask us after building their websites is if real estate search engine optimization (SEO) is still an effective lead generation strategy. Here is my 2022 guide to Real Estate SEO in 2022. While ranking your content on search engines is harder...
How Much Traffic Should My Real Estate Website Get?
In real estate, the number of listings you sell is determined by the number of listings you get. And the number of listings you get is determined by the number of listing appointments you set. In digital marketing, the same ratios should apply to your website. The more website visitors...
Dynamic Community Pages: Real Estate Website Feature To Boost Your Google Rankings
Dynamic community pages indicate to Google that you are the real estate expert in that area. As Googlebots crawl your website, they pick up on changes, such as new listings added to the page. The latest most relevant pages to the users search get the best positioning in the search engine...
Free IDX vs Paid IDX – The Difference
The difference between free IDX vs Paid IDX tools provided by a paid IDX provider such as iHomefinder, ShowcaseIDX, Diverse Solutions, IDX Broker, to name a few. The tool-set provided by your MLS board is just a search tool. There isn't any lead capture, email marketing, tracking, or the ability...
Building A Hyper-local Real Estate Website For 2022
Marketing your real estate business should be a hyper-local endeavor. In this video I break down for you the steps we take when building out a hyper-local real estate website designed to rank on Google, and generate leads. If you have any questions about marketing your real estate business, please...
SaaS Real Estate Websites Are a Waste of Money in 2021
The SaaS Model For Agent Websites Is Broken! You could own your custom WordPress real estate website fan investment similar to the setup fees for an SaaS Real Estate Website, and in 2021, you should! Since 2004, we've being developing custom real estate websites at a price point similar to...
How To Get Free Real Estate Leads in 2021
An easy way that you can start to generate free real estate leads is by simply creating and optimizing community pages on your website. While the leads are free, your only investment, if you already have a suitable website platform to build the pages on, is your time. It's a...
How To Create Unique Real Estate Blog Posts For SEO
In this article I explain how you can create unique real estate blog posts for SEO, in about an hour. It's a technique known as article spinning. I'll show you how to create blog posts quickly and steer clear of plagurism. Google ranks content based on it's uniqueness. If you...
What It Takes To Build A Successful Real Estate Website in 2021
In this article I discuss the features every real estate website needs to be successful in 2021. These include Responsive Design, SEO, IDX, lead generation, and expert marketing agency team behind it. Real estate searches have skyrocketed by 253% in the past four years. And according to the NAR, 90%...
Pay-Per-Click (PPC) Paid Marketing Explained 2021
Your brand has the power to reach millions of people around the world, and it only takes a few minutes to do. The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. How can you make the most of PPC Marketing?...
How We Use Live Chat Buttons To Give Visitors Instant Answers
Use Live Chat Buttons For Real Estate Websites To Give Visitors Instant Answers For leads that want to talk to you right away, but don’t want to call you, you should offer live chat buttons on your real estate website. There’s a paradox when it comes to lead generation. Some...
How to Create An About Page For Your Real Estate Website
Your Real Estate Website About page is one of the most important pages on your real estate website. In this article I share with you my tips for writing yours. Why Is Your Real Estate Website About Page Important? If you get your Real Estate Website About page right, it...
Responsive Real Estate Website Design: Making Buttons Easy to Use on Mobile
Make Sure Buttons and Text Boxes Are Easy to Use on Mobile Besides making sure your Real Estate Website itself is responsive, you need to pay special attention to buttons and text boxes. Is your website mobile friendly? If it’s not, there is a 100% chance you’re losing potential leads....
A Guide to Google SERPs For Real Estate SEO
The Google SERPs (search engine results pages) are the listings you see whenever you type a query into a search engine. Knowing the layout of the various Google SERP will uncover all of the Real Estate SEO opportunities for your Real Estate Website. This blog post should demonstrate to you just...
The Google Algorithm Guide For Real Estate SEO
Have you ever wondered why Google algorithm keeps updating? Here is our complete Google Algorithm Guide For Real Estate SEO . Do you understand what Google algorithm changes are all about? No SEO or content marketer can accurately predict what any future update will look like. Even some Google employees don’t understand...
How to Dominate Google Beat The Competition & in 2021
Google's algorithm has changed so much this year. Page Experience is next, and there is a big update coming. Here are the 4 steps you should follow to ensure your real estate website continues to rank well and dominate Google. Page Experience Optimizatio, it becoming harder and harder, and it...
ADA Compliant Real Estate Website Design
Attorneys have started sending letters to independent brokerages who's website does not have functionality for people with disabilites. Is your real estate website accessible to those visually impaired? These letters state their "client" is being discriminated against, as they were not able to gain access to the website, due to...
Getting Real Estate Clients in 2021
Here are the top ways real estate agents got clients in 2020 and how they plan to get real estate clients in 2021. Getting Real Estate Clients: What Worked for Agents In 2020 agents really focused on working their sphere of influence for referral clients in grow their business. Relationships...
Real Estate Infographics: Creating Infographics For Real Estate
Infographics Are Great Freemium Content. Here is how you can create real estate infographics. As 2021 is beginning to gain momentum the marketing trend is strongly leaning towards search engine marketing - AKA content marketing. AKA inbound marketing. A major part of any search engine marketing strategy is lead conversion....
Traffic Stats: Tracking Visitors to Your WordPress IDX Website
You might be interested in being able to see traffic stats by tracking visitors to your WordPress IDX website. There is a WordPress plugin called Jetpack that is a great starting point for tracking traffic to your WordPress website. Jetpack is a plugin developed by WordPress. In addition, the Jetpack...
Real Estate Text Messaging Scripts For Agents & Brokers
In this article I am giving you real estate text messaging scripts that work. These Real Estate Text Messaging Scripts will get your leads to raise their hands via text messages that as the right questions. Every new agent thinks they know exactly what to say to leads in text...
Picking A Real Estate Domain Name
If you follow the tips and tricks in this article, it will help you in picking a real estate domain name that will work for your entire career. How to pick a domain name for real estate Like anything rare and desirable, good real estate domain names can be crazy...
Do You Hate WordPress?
Is WordPress the platform upon which to build a real estate website? In this article we discuss the WordPress Pros and Cons for building a Real Estate Website. One of the most common misconceptions about WordPress is that it's not the best platform upon which to build a real estate...
Don’t “Buy” A Real Estate Website You Don’t Own
Your Real Estate Website is a big part of your business; an asset to your business. Each page of your website adds value to your real estate business every time it is attributed to the acquisition of a new customer. As such, you should own your real estate website, it's...
Posting Video On Your Real Estate Blog (Tips + Video)
Embedding videos on your blog post is a great way to attract readership and conversion. However, using video to its fullest potential involves more work than slapping an embed code on an otherwise empty post. Here are four common mistakes we’ve seen along with some tips to help ensure that...
What Is IDX (Internet Data Exchange)?
IDX stands for Internet Data Exchange. IDX is the technology; that, in the most basic of explanations, powers the home search functionality on your real estate website by providing the technology and access to your the databases of MLS’s in which you subscribe. The purpose of having IDX on your...
Seller Leads Landing Pages (12 Free Pages)
We've built you 12 real estate seller leads landing pages. The best part is these real estate seller leads landing pages are FREE! They include 6 free home valuation landing page designs and 6 nearby home sale real estate landing page designs. Seller Leads Home Valuation Landing Pages Free Sold...
Renting vs. Owning Your Real Estate Website
Renting vs. Owning Your Real Estate Website is not just about the visuals. If you own your website, you also own your data, content, and marketing. When it comes to your real estate website, you must stop thinking of costs and start thinking of value because that is what site...
Real Estate IDX Guide 2021 (Everything You Need To Know)
As a real estate agent, here’s our real estate IDX guide containg everything you need to know about Real Estate IDX integration and how to implement it on an existing site. For most agents, the internet plays a major role in lead generation. According to the National Association of Realtors...
Real Estate IDX
Real Estate IDX Explained Real Estate IDX is actually a protocol that came about to further the concept of cooperating broker compensation through allowing members of the same MLS Board to advertise each-others listings on the internet. Cooperating Broker compensation where the listing agent (seller's agent) agrees to pay the...
A/B Testing For Real Estate Websites
The growth of your real estate business means more engagement and increased sales. However, to achieve your goals, you’ll need to optimize your marketing campaigns. Testing and analytics are key to growth and improvement. In this blog I will guide you through how to run A/B Testing for Real Estate...
The Principals Of Website Design For Real Estate in 2021
Design is by no means an exact science. However, there are many useful principles and rules-of-thumb that can help make your projects better in terms of both usability and aesthetics. In this article, we’ll explain what design principles are and why you should know them. Following the principles of website...
What is an IDX Website?
What is an IDX Website? An IDX website is any website that receives a feed of fresh listings from your MLS through a third party IDX provider. Generally speaking, third party IDX providers update their MLS listings every 15 minutes. That means that an IDX website will have listings that...
Real Estate Website Design Trends for 2021
Real Estate Website Design Trends are constantly evolving. Here are the real estate web design trends that will dominate in 2020.This includes current peaking trends and new trends that have recently emerged. Real Estate website design trends that will not change Mobile-first Now it’s official: there are more people browsing...
Can I Edit My Own Website? (Yes, You Can)
Can I edit my own website? This is the most frequent question we are asked by new and prospective clients. The answer is yes! All CHEM.agency websites are built on WordPress. We include a license for Elementor Pro - the best page builder for WordPress available. This allows you to...
Your Real Estate Website Is More Important Than Ever
Your Real Estate website is the hub to the thousands of marketing channels you can have a presence on to market your business. Your own website is the only place online where you’ll get someone’s full and undivided attention. The problem we have in real estate is that many businesses...
