Follow Up Boss presents a multitude of effortless integrations, ranging from IDX websites, lead generation platforms, to email marketing services. This abundance of options allows agents at varying stages to tailor the user experience, modifying as per evolving requirements. This degree of adaptability is something that many Real Estate CRMs...
Keyword-Rich Real Estate Domain Names
In the past, real estate agents might have believed that buying real estate domain names containing keywords related to a particular neighborhood, community, or city would boost their website's search engine rankings. However, recent insights from Google Search Advocate John Mueller suggest that keyword-heavy domain names may not be as...
Mobile-Friendliness in Website Redesign
With the increasing number of users accessing websites from mobile devices, having a mobile-friendly site is essential. In this blog, we'll discuss mobile-first indexing and its impact on SEO, as well as how to assess and improve your website's mobile-friendliness. For a complete guide on real estate website redesign, check...
Real Estate Website Redesign: Staying Competitive
The real estate industry is highly competitive, and your website plays a crucial role in setting you apart from your competitors. In this blog, we'll discuss how to assess your competition's websites, the benefits of a redesigned website for staying competitive, and tips for creating a standout real estate website....
USB Condoms for Realtors
Realtors rely heavily on electronic devices like smartphones, tablets, and laptops to manage their business, keep track of appointments, and communicate with clients. With this increased reliance on technology comes an increased need for privacy and data protection. USB condoms, also known as USB data blockers or sync stoppers, offer...
How Realtors Are Using CHAT GPT-4
The real estate industry has always been quick to adopt new technologies to streamline processes and improve the overall customer experience. One such groundbreaking innovation is GPT-4, the latest AI-powered language model from OpenAI. In this blog post, we'll explore how GPT-4 is revolutionizing the way Realtors work, the benefits...
WCAG Compliance for Real Estate Websites
In today's increasingly digital world, having an accessible and user-friendly website is crucial for businesses in all industries, including real estate. One key aspect of creating an inclusive online presence is compliance with the Web Content Accessibility Guidelines (WCAG), a set of recommendations designed to make web content more accessible...
Mobile-Friendliness in Website Redesign
With the increasing number of users accessing websites from mobile devices, having a mobile-friendly site is essential. In this blog, we'll discuss mobile-first indexing and its impact on SEO, as well as how to assess and improve your website's mobile-friendliness. For a complete guide on real estate website redesign, check...
Poor SEO Performance: Redesign Needed
Search engine optimization (SEO) plays a critical role in driving organic traffic and generating leads for your real estate business. A poorly performing website in terms of SEO can negatively impact your online presence. In this blog, we'll discuss common SEO issues, their impact on search rankings, and tips for...
Branding Changes: Redesign Time
Your brand identity and messaging play a significant role in establishing a strong online presence. If your branding or messaging has evolved over time, it's important to align your website with your current brand image. In this blog, we'll discuss the impact of inconsistent branding on user experience and trust,...
Site Speed: Improve in Redesign
Fast-loading websites are essential for user experience and SEO performance. In this blog, we'll discuss how to assess your website's current speed, common causes of slow site speed, and tips for optimizing site speed during a redesign. For a complete guide on real estate website redesign, check out our main...
Competitive Edge: Real Estate Website Redesign
The real estate industry is highly competitive, and your website plays a crucial role in setting you apart from your competitors. In this blog, we'll discuss how to assess your competition's websites, the benefits of a redesigned website for staying competitive, and tips for creating a standout real estate website....
Boost Lead Generation & Conversions: Redesign
In this blog, we'll discuss common lead generation and conversion issues in real estate websites, the impact of a redesigned website on these metrics, and tips for optimizing your website during a redesign. For a comprehensive guide on real estate website redesign, check out our main blog post here. Common...
Blogging: A Real Estate Agent’s Secret Weapon
In our increasingly connected world, where information is just a few clicks away, real estate agents must adapt and innovate to stay ahead of the curve. A powerful way to make a lasting impact and elevate your real estate business is by incorporating a blog into your website. In this...
The Importance of a Mobile Responsive Real Estate Website
It's no secret that mobile devices have become a ubiquitous part of our daily lives. With the majority of internet users accessing the web through their smartphones and tablets, it's more important than ever for real estate agents and agencies to have a website that is optimized for mobile devices....
Real Estate Seller Lead Landing Pages
As a real estate agent, you need to generate a steady flow of leads to grow your business. One strategy is to use real esatate seller lead landing pages. Landing pages are standalone, single web pages. They are designed to capture the contact information of potential leads. CHEM.agency Real Estate...
Designing the Future of Real Estate Websites with SEO in Mind
In this blog post, we want to share our plan for building high-performance, SEO-centered real estate websites that deliver results. We believe that a real estate website's design and functionality should be centered around SEO to maximize its potential for real estate lead generation and conversion. Our new website will...
Easter Real Estate Marketing Ideas
Spring has sprung, and with it comes the Easter season – a time for new beginnings, renewal, and fresh opportunities. As a real estate agent, Easter can be a great opportunity to connect with clients, promote your listings, and showcase your brand. In this blog post, we'll explore some Easter...
🏠💰📈 Training Real Estate Agents to Sell in a Challenging Market
Being a successful real estate broker today means keeping your agents productive and selling in a constantly shifting market. The techniques and skills that worked in a seller’s market may not be as effective in a balanced or buyer’s market. But, with the right training, you can guide your real...
Free Resources for Real Estate Lead Generation: A Comprehensive Guide
Real estate agents are always looking for new ways to generate leads and attract potential clients to their business. While paid advertising and traditional marketing methods can be effective, there are many different types of resources that agents can develop to generate leads and build their reputation as a thought...
Real Estate Company Names: Creating a Modern Brand Identity
In today's competitive real estate market, it's important to stand out and make a lasting impression. One way to do that is by creating a modern real estate company with a creative name. A well-crafted name can help your company be easily remembered and make a strong impression on potential...
What does ISA stand for in Real Estate?
In real estate, an Inside Sales Agent (ISA) is an essential member of a real estate team. They are responsible for generating leads and following up on them to convert them into actual clients. An ISA typically works in an office setting and uses phone, email, and other communication channels...
Real Estate Social Networks
As a real estate agent, collaborating and networking with other industry professionals is crucial to your success. Real Estate Social Networks provide a convenient way to connect with other agents, share ideas, and collaborate on deals. In this post, we'll introduce you to some of the best social networks for...
High Intent Real Estate Content: The Key to SEO/Lead Generation
High intent real estate content refers to informative, educational, and actionable content that is specifically designed to help potential homebuyers and sellers make informed decisions about buying or selling a property. High intent content focuses on addressing the specific needs and pain points of the target audience and provides them...
Pros & Cons of Using AI Content on Real Estate Websites
The use of artificial intelligence (AI) is becoming increasingly popular in the real estate industry. AI-generated content is being used to create property descriptions, virtual tours, and other marketing materials. However, there is a debate on whether AI content is helping or hurting real estate websites. In this blog post,...
12 Clever Real Estate Prospecting Ideas to Generate More Leads and Close More Deals
Real estate prospecting is an essential activity for any real estate agent looking to grow their business. The process of prospecting involves identifying potential clients and then reaching out to them in a targeted and personalized manner. Here are 12 clever real estate prospecting ideas to help you generate more...
Hyperlocal Real Estate Marketing: Targeting Your Ideal Audience
Real estate marketing has become more complex and sophisticated over the years, with digital channels and social media providing a wealth of options for reaching potential clients. However, with the plethora of marketing options available, it can be difficult to stand out and reach the right people. That's where hyperlocal...
3 Proven Real Estate Lead Calling Scripts to Boost Your Sales
Real estate lead calling can be a daunting task, but it is a crucial part of any successful real estate business. It's essential to have a well-planned script that is tailored to your audience and the stage of the sales process. In this blog post, we'll provide you with three...
How CHEM.agency & Chat GTP Help Real Estate Agents
Learn how CHEM.agency uses Chat GPT to help real estate agents with content creation, lead gen, market analysis, and personalization. Real estate is a highly competitive industry, and real estate agents are constantly looking for new and innovative ways to stay ahead of the competition. One such way is to...
Real Estate SEO: How to Boost Your Online Visibility & Generate More Leads
As the real estate market continues to grow and evolve, it's becoming increasingly important for real estate agents and brokers to develop an online presence. In today's digital age, search engine optimization (SEO) has become a crucial element in any successful online marketing strategy. In this blog post, we'll explore...
How can a real estate agent determine the appropriate radius for their hyperlocal social media marketing campaign?
Determining the appropriate radius for a hyperlocal social media marketing campaign can be challenging for real estate agents. Here are some steps that real estate agents can take to determine the appropriate radius for their hyperlocal social media marketing campaign: Understand the Local Market: Real estate agents should have a...
What are the benefits of hyperlocal social media marketing for real estate agents?
Hyperlocal social media marketing can be a very effective marketing strategy for real estate agents, providing a range of benefits. Here are some of the key benefits of hyperlocal social media marketing for real estate agents: Targeted Marketing: With hyperlocal social media marketing, real estate agents can target potential buyers...
What is hyperlocal social media marketing for real estate?
Hyperlocal social media marketing for real estate is a marketing strategy that targets potential home buyers or sellers within a specific geographic area, typically a neighborhood or community. The goal of hyperlocal social media marketing for real estate is to create highly targeted campaigns that are more likely to connect...
Hyperlocal Social Media Marketing
In today's fast-paced world, social media has become an integral part of our lives. With the growing popularity of social media platforms, businesses are increasingly leveraging them to reach out to their target audience. One of the latest trends in social media marketing is hyperlocal social media marketing. In this...
Best Practices For Real Estate Recruiting
Recruiting is one of the most important aspects of running a successful real estate business. Without the right people in place, it's difficult to achieve the goals you've set for yourself and your team. The good news is that with the right approach, recruiting can be a relatively easy and...
Recruiting Top Real Estate Agents Requires A Powerful Story
Many have tried to open a real estate brokerage thinking if you build it, they will come...and failed. Simply, They fail because they don’t have Recruiting Top Real Estate Agents requires a clear and powerful story, and they don't have one. When they meet with a prospective associate to join...
Real Estate Instagram Posts That Generate Leads
Here are some of the best real estate Instagram post ideas I've put together to help you get your Instagram feed up to scratch.
Real Estate SEO Expert Tips
Real estate SEO is how Realtors automate their leads, gains traffic, and make Google do your real estate marketing work for you. Not every real estate agent is naturally an SEO wizard. That’s where this article comes in. Follow along to figure out what all this SEO nonsense is about...
Real Estate Sold Signs That Will Make You Stand Out
Real estate SOLD signs can show off your professionalism and sense of style. However, they should also Real estate SOLD signs should also drive website traffic and boost your real estate marketing efforts.
How To Write A Great Real Estate Agent Bio
Here are some tips to help you craft an engaging real estate agent bio that will connect with readers and convert leads into clients.
Real Estate Farming: How to Start Your Real Estate Farm
Done successfully, real estate farming capture at least 30% of all sales in a target area, making real estate farming an extremely effective and dependable way to market a real estate business. In this article, I'll walk you through my detailed farming strategy.
The Best Real Estate Marketing Companies of 2022
Looking to power up your real estate marketing? Here are the best real estate marketing companies that can help solve your most pressing marketing challenges with efficient, outsourced solutions.
How To Write A Great Real Estate Agent Bio
Here are some tips to help you craft an engaging real estate agent bio that will connect with readers and convert leads into clients.
ADA Real Estate Website Accessibility Law
In the United States, the American With Disabilities Act law in place to ensure fair and equal access to all citizens when it comes to things like banking, government services, education, and yes online real estate information.
How to Convert Real Estate Leads With Bad Phone Numbers
In this article, I’ll share my highly effective Bad Phone Number Email Campaign. Use it to encourage your “bad leads” to respond with a good phone number.
Real Estate Email Marketing Tips 2022
There are a few easy ways real estate agents can improve their email marketing campaign results. If you want to send emails that actually convert, implement these real estate email marketing tips.
ADA Real Estate Website Accessibility Is Law
In the United States, the American With Disabilities Act law in place to ensure fair and equal access to all citizens when it comes to things like banking, government services, education, and yes online real estate information.
How To Be A Successful Real Estate Agent
I've picked up many tips from the successful real estate agent clients and real estate coaches. Being responsible for their marketing, I also see first-hand what works, and what doesn't work. Here are some of the best pieces of advice for being a successful real estate agent. 1. Leave No...
Real Estate Branding: How To Build Your Real Estate Brand
Building a real estate brand is HARD. Really hard. If you want to build a brand that lasts, you’re going to need some help.
Mistakes to Avoid: Real Estate Business Card Fails
If your considering upgrading your real estate business card to help you nail your next meeting, here are some examples of design clichés to avoid. 1. Too Much Clutter! Look, we get it. Even if you’re doing great, money is money. Spending extra for back-and-front printing can add up. Here’s...
ADA Compliant Real Estate Websites
If your real estate website does not attempt to be ADA compliant, you may also be committing a fair housing violation which is a very serious offense and can harm your reputation if found guilty.
5 Ways to Build a Stellar Small Business Brand Identity
Most of the world’s largest brands started out as ideas and small businesses. And no matter the size of your company, there’s no reason it cannot grow into the business you envision. But for that to happen, you must have a solid brand in place. What comes to mind when...
Brokerage Recruiting Program (Overview+Video)
In today’s blog post I’m going to share with you the details of our Brokerage Recruiting real estate recruiting program. Our Real Estate Recruiting strategy uses a combination of Email Marketing and Social Media Marketing. I used this exact Realtor recruiting strategy to hire a solid 10+ agents per month...
Best Real Estate Business Cards 2023
When you hand it over, does your real estate business card make an statement and reflect your personal brand? For some inspiration, I've compiled a list of, what I think, to be the 20 best real estate business cards of 2023! https://youtu.be/TZH6tyt9B2g 20 Best Real Estate Business Cards of 2023...
How To Build An IDX Real Estate Website
The biggest piece of advice I could give you for building an IDX real estate website is to keep it simple. You don't need to re-invent the wheel. In fact, there is a clear formula for success that you should use as a benchmark when it comes to building an...
Real Estate Email Templates
Most leads, especially millennials, prefer to be contacted via email. Writing effective real estate email templates will help you close more deals in 2022. However, for many agents, writing effective emails can be challenging. To help you, I've put together this resource of effective real estate email templates you can...
Google Reviews Update: How It Will Affect Real Estate Agents
Each day, Google usually releases one or more changes designed to improve its search results. Here's an updated to Google Reviews that ALL Real Estate Agents should take note of. Most updates aren’t all that noticeable but Google says these regular updates “help us incrementally continue to improve the experience...
Viral Real Estate Blog Ideas
Even in this age of social media, a real estate blog is still one of the best ways Realtors can show off their expertise to potential clients. Coming up with great blog topics can be challenging, which is why I’m giving you my top 80 viral real estate blog ideas...
Social Networks For Real Estate Agents That Drive Results
Social media is a critical part of scaling any real estate business. Understanding which social media networks yield results is crucial. So, how do you decide where to invest your time, energy, and resources? In this article I'll outline the best social networks for real estate agents that drive results. The...
How To Get More Leads From Your Open Houses
This is the real estate text message template that pings tens of thousands of cell phones every Saturday. There is a huge missed opportunity for real estate agents who rely on a message template sent from their Real Estate CRM or open home attendee management software.
Funny Real Estate Videos
Looking for some inspiration for your next real estate marketing campaign? Check out some of our latest real estate video masterpieces.
Convert More Real Estate Leads With This Lead Management Strategy
In this article I'll share with you how to convert more real estate leads by using my effective real estate lead management strategy. Realtors face an unexpected problem, and here’s what I often hear from them, “Stu, I need to generate more leads!” As an industry, lead volume has increased...
Creating A Custom Lead Generation Plan
In the article I'll show you how to create a custom lead generation plan that fills your pipeline with leads and referrals
Viral Real Estate Blog Ideas For 2022
We manage 100's of real estate blogs for our clients. Here are our best viral real estate blog ideas to get you started.
Real Estate SEO in 2022
One of the most common questions real estate agents ask us after building their websites is if real estate search engine optimization (SEO) is still an effective lead generation strategy. Here is my 2022 guide to Real Estate SEO in 2022. While ranking your content on search engines is harder...
2022 Real Estate Social Media Trends
In this article, I'll review the most significant real estate social media trends and provide some recommendations about how to level up your business this year. I've also included a handy summary infographic.
Headshot Tips For Real Estate Agents
A high-quality Realtor headshot is an essential marketing asset for any real estate professional. In the world of digital marketing, the real estate agent headshot is often the first time your prospects, leads, and clients will see your face. This makes having a professional, polished photo that represents who you...
How Many Real Estate Agents Are In Each State?
Want to know which state has the most Realtors? Here is a list of the number of real estate agents by state.
Hyperlocal Marketing Strategies For Realtors
Getting eyeballs and leads from your website and marketing is difficult. The big portals rule the listing search game. The good news is you can compete and don’t have to pay the big bucks to buy online leads from third parties when you make your marketing focus hyperlocal. Engaging effectively...
How To Get Real Estate Listings in 2022
Wondering how to get real estate listings in today’s market? Don’t have enough seller leads? Don’t sweat it. Some of the most successful luxury real estate agents in the country struggled just as hard. Learning their secrets to getting real estate listings can be a game-changer for your career. To...
Words To Enhance Your Real Estate Listing Descriptions
Writing a real estate listing description can be tough. Here are over 700 words that you can use to tell your listing's story. Creative Listing Description Words Words to Describe Starter Homes In Real Estate Listing Description VersatileHandyman specialLots of potentialAmple closetsFull basementCozyPied a terreEndless possibilitiesMove-in readyNeeds your finishing touchUsable...
How Much Traffic Should My Real Estate Website Get?
In real estate, the number of listings you sell is determined by the number of listings you get. And the number of listings you get is determined by the number of listing appointments you set. In digital marketing, the same ratios should apply to your website. The more website visitors...
Facebook Messenger Marketing Gets 242% Higher Open-rate Than Email
Real Estate Ads on Facebook face some pretty stiff competition. Email drip campaigns work great, but only a fraction of your messages get read. There is a MUCH better way to engage with your leads. So much better in fact that, according to a study by Hubspot, this method boasts...
Dynamic Community Pages: Real Estate Website Feature To Boost Your Google Rankings
Dynamic community pages indicate to Google that you are the real estate expert in that area. As Googlebots crawl your website, they pick up on changes, such as new listings added to the page. The latest most relevant pages to the users search get the best positioning in the search engine...
How to Create a Real Estate Lead Generation Plan
One of the most common mistakes my coaching clients make is that they never take the time to create a diverse real estate lead generation plan that really works for them. Instead, they jump from strategy to strategy and guru to guru and never really find the mix that generates...
How to Set Up a Real Estate Facebook Page to Get More Leads
Your real estate agent Facebook page is still one of the most important elements of your brand online. While Facebook’s traffic has taken a small hit recently, there is one group that still uses Facebook more than any other platform. Baby boomers. In other words, the people in your farm...
Real Estate Prospecting Ideas for 2022
Real estate prospecting is all about outreach. A real estate prospector emails, texts or door knocks, to initiate contact with potential clients. While real estate lead generation strategies help bring the clients to you, real estate prospecting is all about going out and finding the clients. Here are some real...
Real Estate Lead Generation Ideas for 2023
Real estate lead generation is constantly evolving. Many agents are looking for new and innovative real estate lead generation strategies in addition to Facebook advertising. What brought in great leads at an affordable rate just a few months ago might not work today. To help you think outside the box,...
Brokerage Recruiting Program (Overview+Video)
In today’s blog post I’m going to share with you the details of our Brokerage Recruiting real estate recruiting program. Our Real Estate Recruiting strategy uses a combination of Email Marketing and Social Media Marketing. I used this exact Realtor recruiting strategy to hire a solid 10+ agents per month...
The Best Real Estate Logos of 2023
As the real estate industry continues to evolve, building a brand that stands out is more important than ever. Great real estate logos are fast becoming one of the main ways real estate agents cut through the noise. Here is our 2023 list of the best real estate logos ....
How To Use Facebook Ads to Generate Real Estate Leads
Creating real estate Facebook ads that generate leads for a reasonable price is entirely possible if you've taken the time to learn the basics. Here's what you need to know! We created this in-depth guide to help you create Facebook ads that will generate leads for a reasonable price. We’ll...
How To Survive In Real Estate
I know many agents who consistently clear seven figures in gross commission income (GCI) annually after only a few years in the business. Their secret? They avoided common mistakes that cause many new agents to burn out and quit. To help you avoid some common pitfalls, I've put together this list...
Unlimited Real Estate Seller Leads
Are you generating enough Seller Leads to support your real estate business? Here's how you can generate unlimited real estate seller leads, anywhere! Do you have a good balance between the volume of real estate buyer leads and real estate seller leads that you're generating? In this video I'll discuss...
Real Estate Farming FAQs
Here are some of the most frequently asked questions (and answers) about real estate farming. https://youtu.be/VCTJezilMus Real Estate Farming Frequently Asked Questions You should include less than 500 homes in your real estate farm. Real estate farming is an effective marketing strategy, but bigger isn't always better. With real estate...
Seller Lead Landing Pages
Here's a video overview of the Real Estate Seller Lead Landing Pages from CHEM.agency. You can team up our seller lead landing pages with any Google Ads (formally Google Adwords), Facebook, Instagram, LinkedIn, Twitter advertising program. Setup is just $250 - one-time Valuations are $0.50 each (packages available). Schedule a...
Lead Capture Functionality – Free vs. Paid IDX
Is your real estate website generating any leads? In this video I compare the lead capture functionality of the FREE IDX tool provided by CRMLS to the iHomefinder Eureka IDX system. I'll show you how we use an iFrame to insert the free IDX tool and the features that offers,...
Building A Hyper-local Real Estate Website For 2022
Marketing your real estate business should be a hyper-local endeavor. In this video I break down for you the steps we take when building out a hyper-local real estate website designed to rank on Google, and generate leads. If you have any questions about marketing your real estate business, please...
Real Estate Hashtags
In this blog post, I'm going to give you the best real estate hashtags to use for your real estate social media posts. I'll also go over a real estate hashtag strategy that will help you 10x your followers on Instagram, Twitter, and LinkedIn. What Are Real Estate Hashtags Anyway?...
How To Get Real Estate Leads To Call You Back
Is there anything worse than working new real estate leads, only to have them ignore your calls and emails? After all, you’re getting leads, so your real estate lead generation strategy seems to be working fine. They just don’t seem to want to talk to you. What are you doing...
FACTS about Real Estate Seller Leads
If you are looking to build a sustained pipeline of listings over the next 2 years: What percentage of Real Estate Seller leads will actually turn into LISTINGS and SELL? If you are looking for a get rich quick scheme, or instant listings each month with minimal effort, please do...
Why You Need A Real Estate Lead Generation System in 2021
Here’s why having a solid real estate lead generation system is important, and why you need one that is diversified, and how to build a system. Why you need a real estate lead generation system in 2021: How do you find new clients to work with in your real estate...
Seller Lead Text Message Scripts
Email is great, but everyone reads their text messages. I've compiled for you some of the most effective real estate seller lead text message scripts for you to send in addition to some other information. Even if you call a real estate seller lead the moment they have submitted their...
Google Ads (PPC) vs. Facebook Ads For Real Estate
Google Ads vs Facebook Ads Real Estate: Which Is best? Google Ads (formerly AdWords) and Facebook Ads are ways for real estate agents to generate more leads, gain new clients, and earn more sales. But which one should an agent use? As a real estate agent, you want to be...
Facebook Real Estate Ad Examples
Advertising on Facebook can prove lucrative for your real estate firm, but it’s not without its hurdles. Here’s three Facebook Real Estate Ad Examples where Real Estate Agents found their audience with Facebook’s social media platform. It’s no secret that Facebook, given the social media giant’s size and userbase, is...
ADA Real Estate Website Requirements
ADA Website accessibility claims are on the rise. With a reported 177% increase in website accessibility lawsuits filed from 2017 to 2018, and a 131% increase in filings during the first quarter of 2019 as compared to the first quarter of 2018, these lawsuits show no signs of slowing down....
Real Estate Email Marketing ROI $1 Spent Can Generate $38 in Profit
You may have heard that social media marketing is the most effective digital channel for real estate marketing; however, this isn't really true. Email marketing for Real Estate is still king, in terms or ROI. While social media should be in the mix with your other digital marketing channels, a...
What Can I Do to Keep My Business Above Water in Turbulent Times?
The world is finally getting back to normal, but that doesn’t mean the pandemic is over just yet. What it does mean is that you now have an opportunity to make changes to your business that will make you a more prolific player in a post-COVID world. If you’re struggling...
Tips For Hiring A Real Estate Virtual Assistant
Most producing agents struggle when their business reaches a certain level, and starts plateauing. They can’t figure out how to scale. This is when they need to hire a real estate virtual assistant. For many agents at this point in their career, hiring an assistant can potentially double their gross...
Top Real Estate Video Influencers To Keep Your Eye On
Being one of the top real estate video influencers is based on multiple factors — creativity, expertise, reach, consistency and impact. Many of the video creators featured on this list bring their team members into the mix. In addition to highlighting different personalities and styles, this allows them to showcase...
CMA Videos Are A Game-changer for Generating Listings
The best way to add value to homeowners right now is to provide regular CMAs. We've found that emailing a CMA videos is a game-changer. Unsolicited Video CMAs The best way to add value to homeowners right now is to provide an updated comparative market analysis (CMA) of their home....
Best Real Estate Blogs For Agents To Read in 2021
I scour a number of real estate blogs every day looking for trending topics, and unique marketing ideas, to share with our clients and readership. In this blog article, I've compiled a list of real estate blogs every agent should scan through regularly for fresh ideas. Best Blogs For Real...
Real Estate Email Marketing Tips For Success
How can you make sure your emails aren’t sent to the trash upon receipt? They need to stand out. Here are a few real estate email marketing tips to get more eyes on your emails, every time. According to Review42, more than one hundred emails hit the average person’s inbox...
What is Circle Prospecting Real Estate?
Circle prospecting in real estate is an effective marketing strategy that involves contacting homeowners in a radius from a most recent sale or listing in the area. Circle Prospecting in real estate may also be called geographic farming in your market. Farming also involves choosing a target neighborhood and contacting...
What is Digital Farming? + How To Build A Digital Farm
Digital farming for real estate begins with an email list of owners in a particular neighborhood that allows us to reach out to those people and provide value consistently. Digital farming doesn’t replace things like mailers, phone calls and circle prospecting. But it is a low-cost that makes good use...
Real Estate Lead Generation Strategy
When it comes to real estate lead generation strategy, agents often fall into a binary way of thinking. “There are real estate seller leads and there are real estate buyer leads and I need two distinct approaches for each.” While it is important to be strategic about how you target...
Get More Real Estate Listings in 2021 (3 Focus Areas)
We always want to get more real estate listings, But even more so when we're in a sellers market and inventory is tight. Here are three areas to focus your marketing on to get more real estate listings in 2021. So how can you assure that all of your marketing...
Real Estate Seller Lead Ideas
Listings are king in this market. Here are my top real estate lead generation ideas for 2021 that generate real estate seller leads and listings! Establish connections in local Facebook communities and position yourself as a resource/educator (not a salesperson!)Leverage custom real estate seller lead landing pages with contact forms...
How To Get Free Real Estate Leads in 2021
An easy way that you can start to generate free real estate leads is by simply creating and optimizing community pages on your website. While the leads are free, your only investment, if you already have a suitable website platform to build the pages on, is your time. It's a...
Local Real Estate SEO Domination in 2021
When it kicks in, Local Real Estate SEO is an unbelievable win for your real estate business. This is the day you begin to get a steady stream of leads, that you can't stop. Free! In this article I cover the methodology of our local real estate SEO program. The...
The Best Real Estate Hashtags to use in 2021
In this blog post, I'm going to give you the best real estate hashtags and show you how you should use them for your real estate marketing. What Are The Best Real Estate Hashtags? Real estate hashtags phrases with no spaces between words, with a # sign infront of them....
What It Takes To Build A Successful Real Estate Website in 2021
In this article I discuss the features every real estate website needs to be successful in 2021. These include Responsive Design, SEO, IDX, lead generation, and expert marketing agency team behind it. Real estate searches have skyrocketed by 253% in the past four years. And according to the NAR, 90%...
Videos Every Real Estate Agent Should Make in 2021
Here are the videos every real estate agent should make in 2021 Video is the future of real estate sales. Here are the videos that I think every real estate agent should make in 2021. Starting with my favorite! Stu Hill's vLog about the bLog: Videos Every Real Estate Agent...
Real Estate ISA Training 2021 (Tips + Video)
Effectively Training a real estate ISA to handle inbound leads requires a system. It is not as easy as, "Just start calling!" Here are my five key elements to creating a scalable Real Estate ISA sales system:
Attract Agents Who Will Help Your Brokerage Grow in 2021
In this article, I will go over a more strategic recruiting plan for new brokerages, how to focus your recruiting efforts & retain agents. One of the biggest mistakes new broker owners make is trying to be all things to all agents. Afraid of competing with big franchises, they end...
The Difference Between Branding & Marketing
What I’ve noticed from my years of experience in online marketing is that you probably think branding involves the following: ● Logos, color schemes, and website design – What should my logo be? What colors represent my business best? How do I go about with my web design?● Brand mentions,...
How to use Facebook for Real Estate Advertising
Facebook can be a powerful lead generation tool for real estate agents and brokers. And that’s understandable. Of Facebook’s billions of active monthly users, more that 50 percent sign in daily, and many of them spend over 700 minutes a month on the platform. That is also why businesses are...
Create an Instagram Campaign That Will Blow Up Your Brand
Do you want to start an Instagram campaign? To run a successful Instagram campaign, you need to understand how your audience interacts on Instagram. Instagram is an exciting platform, and it’s one of the fastest growing out there. It has more than 300 million active users each day. But beware:...
Instagram Marketing Mistakes to Avoid at All Costs 2021
There are some rookie Instagram Marketing Mistakes people are making on Instagram. Here are my Instagram marketing tips that can help you avoid them. Since 2010, when Instagram came into social media existence, top brands, social media influencers, celebrities and smart entrepreneurs have taken advantage of Instagram to engage their...
Instagram Ads: How Much They Cost & How To Use Them 2021
Instagram is one of the best social networks to advertise on. It has grown to be just as big of an advertising platform as its parent company, Facebook. As of March 1, 2021 there were a reported 133,800,000 Instagram users in United States of America in, accounting for 40% of...
Facebook Ad Targeting: High-Converting Strategies 2021
Google Ads and Facebook Ads are the two major platforms for advertising online. While Google has its advantages, this article’s focus is on Facebook. Facebook is the largest social media platform online According to Pew Research statistics, it has consistently maintained more than double the traffic of its nearest competitors...
Facebook Advertising: A Step-by-Step Guide 2021
People suck at making Facebook ads work for them. They don’t truly understand their target audience, so they place ads in the wrong people’s news feed. In this article, I'll show you how to set up your facebook advertising campaigns correctly. How often do you hear things like: “Facebook has...
Realtor Recruiting: How I Recruited 120 Agents In A Year
Realtor Recruiting: Build it, and they will come. Yeah right. In this article I explain my Realtor Recruiting program and how I recruited 120 agents in 12 months. Here's How I Recruited 120 Real Estate Agents in 12 Months In 2009, I started a boutique real estate brokerage in Sacramento,...
The Ultimate Guide To Millennial Marketing 2021
Millennials are a group with many supposed characteristics (lazy, narcissistic, open-minded, supportive). So how do you position millennial marketing? Howe and Strauss said that millennials are anyone born between the years of 1982 and 2004. Newsweek claimed that those dates should be 1977 to 1994. Time Magazine said 1980 to 2000. So...
Targeting Baby Boomers With Paid Ads 2021
Targeting baby boomers may seem like an afterthought when you put together the target audience for your paid marketing campaigns, but they still hold a lot of the country’s wealth and remain a key demographic. When Was the Baby Boomer Generation Born? Baby boomers were born between 1946 and 1964....
Targeting Generation X With Paid Ads 2021
Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Your customers are individuals, but they also belong to...
Targeting Generation Z With Paid Ads 2021
Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches...
How to Create An About Page For Your Real Estate Website
Your Real Estate Website About page is one of the most important pages on your real estate website. In this article I share with you my tips for writing yours. Why Is Your Real Estate Website About Page Important? If you get your Real Estate Website About page right, it...
A Guide to Google SERPs For Real Estate SEO
The Google SERPs (search engine results pages) are the listings you see whenever you type a query into a search engine. Knowing the layout of the various Google SERP will uncover all of the Real Estate SEO opportunities for your Real Estate Website. This blog post should demonstrate to you just...
The Best Performing Real Estate Ads of 2021
Are your real estate ads performing? Are they adding to your GCI? You might be getting leads, but are you getting potential buyers? Are your real estate ads helping build your brand or just making your phone ring? To help you answer these questions take a look at this list...
#IWD2021 The History Of Women In Real Estate
Happy International Womens Day, 2021 from myself, and everyone here at CHEM.agency. Here's a little history of women in real estate. If you didn't already know - women domainate the real estate industry. Why Most Real Estate Agents Are Women Women In Real Estate: The Numbers According to the National...
Hashtags for Real Estate 2021
In this Blog, I'm going to walk you through everything you need to know about real estate hastags, in plain English. Additionally, I'll go over a real estate hashtag strategy that will help you 10x your followers. What Are Real Estate Hashtags? Real estate hashtags are words or phrases preceded...
Generating LinkedIn Real Estate Leads
LinkedIn is designed for business, unlike social media platforms. LinkedIn is a great place to generate real estate leads. Many real estate agents seem to ignore LinkedIn and focus on Facebook, Twitter, and Instagram. There are more active users on these platforms, but people use them to unwind, rant, and...
ADA Compliant Real Estate Website Design
Attorneys have started sending letters to independent brokerages who's website does not have functionality for people with disabilites. Is your real estate website accessible to those visually impaired? These letters state their "client" is being discriminated against, as they were not able to gain access to the website, due to...
How To Get Real Estate Leads From Instagram
Getting real estate leads from Instagram involves a tricky combination of promotion and relationship building. Here are my tips for growing your real estate brand on Instagram and using instagram to generate real estate leads. How Real Estate Agents Should Use Instagram to Build Their Brand & Get Leads in...
How To Become A Top Real Estate Agent In Your Market
Here are the essential steps to finding your place and becoming a top real estate agent in your market. How To Become A Top Real Estate Agent: 1. Identify Who You Are as a Real Estate Agent Charting a course in in your local real estate market starts with understanding...
Real Estate Social Media 2021: Your Best Year Yet!
Here's where to start with real estate social media and how you can stay consistent while growing your reach to make 2021 your best social media year yet. Realtors, this year try to be more intentional with your social media strategy. Are you working on your real estate social media...
Getting Real Estate Clients in 2021
Here are the top ways real estate agents got clients in 2020 and how they plan to get real estate clients in 2021. Getting Real Estate Clients: What Worked for Agents In 2020 agents really focused on working their sphere of influence for referral clients in grow their business. Relationships...
Scripts For Real Estate Leads: Calling & Converting in 2023
When you're calling real estate leads, how many times have you been hung up on? Here are the best scripts for calling real estate leads, that work! How many times have you heard “Where did you get my number?” or “I didn't ask for anyone to call me!” Getting hung...
Real Estate Infographics: Creating Infographics For Real Estate
Infographics Are Great Freemium Content. Here is how you can create real estate infographics. As 2021 is beginning to gain momentum the marketing trend is strongly leaning towards search engine marketing - AKA content marketing. AKA inbound marketing. A major part of any search engine marketing strategy is lead conversion....
Real Estate Text Messaging Scripts For Agents & Brokers
In this article I am giving you real estate text messaging scripts that work. These Real Estate Text Messaging Scripts will get your leads to raise their hands via text messages that as the right questions. Every new agent thinks they know exactly what to say to leads in text...
Picking A Real Estate Domain Name
If you follow the tips and tricks in this article, it will help you in picking a real estate domain name that will work for your entire career. How to pick a domain name for real estate Like anything rare and desirable, good real estate domain names can be crazy...
Introducing The Lab (+Video)
At CHEM.agency we’re here to help you work faster and smarter and stay ahead of what’s next in real estate marketing. We've launched the Lab to help us best serve your needs.
Posting Video On Your Real Estate Blog (Tips + Video)
Embedding videos on your blog post is a great way to attract readership and conversion. However, using video to its fullest potential involves more work than slapping an embed code on an otherwise empty post. Here are four common mistakes we’ve seen along with some tips to help ensure that...
Starting A Real Estate Podcast
If you're a real estate agent, starting a real estate podcast could be a great way to build genuine connections with your network and expand them organically — especially now that people are craving original content more than ever. Here's how to start one: A podcast can be a great...
Designing A Real Estate Brand 2021
As an agent, your brand should breed trust, speak the truth and communicate value to anyone who comes across it. So, as you're starting to build your brand, think about these five important questions. 1. Who do you want to reach? If you chase two rabbits, you’ll catch neither. This...
Social Media Planning For Real Estate Agents 2021
Have you started thinking about your social media planning for real estate in 2021? Now is the time to start creating a social media plan for your real estate business. Social Media Planning For Real Estate Agents 2021 The first step — and one of the most crucial — is...
What Is IDX (Internet Data Exchange)?
IDX stands for Internet Data Exchange. IDX is the technology; that, in the most basic of explanations, powers the home search functionality on your real estate website by providing the technology and access to your the databases of MLS’s in which you subscribe. The purpose of having IDX on your...
Real Estate Slogans
A great real estate slogan can help set you apart from the when it comes to personal or team branding. Real estate slogans are the summation of your value in four words or less. The amazingly talented agents, teams, and brokerages on this list have some of the best real...
Real Estate Marketing Tips for 2021
In this blog post, I disclose my top real estate marketing tips for 2021. The real estate industry has had some interesting ups and down over the past decade - NAR (National Association of Realtors) membership hit its all-time high back in 2006 with 1,357,000 realtors before dropping dramatically with...
Hiring A Real Estate ISA (tips)
Hiring A Real Estate ISA Today it seems like every real estate agent who generates leads is looking at hiring a real estate ISA (inside sales agent) to call and manage their leads for them. Seems like an easy enough concept, right? Just find someone to call leads and set...
Common Real Estate Marketing Questions 2021 (Answered)
In developing marketing materials, and effectively answering real esate common marketing questions, or justifying an action, or real esatate marketing execution (using facts) we look up a lot of statistics for our clients. Here is a list of some of the most common real estate marketing questions we've received, and...
Best Real Estate Website Designs (2021)
You need a great website if you want to even have a chance of dominating your market. Here are the best real estate website designs of 2020. Competition for leads online will only get fiercer in 2021. That means you need a great looking website if you want to even...
Best Real Estate Marketing Techniques For 2021
Here are The Best Real Estate Marketing Techniques For 2021 (you'll note that none are Facebook) Here are the Best Real Estate Marketing Techniques For 2021 (you'll note that none are Facebook) 1. Market Yourself on the World’s Biggest Real Estate Website You don’t have to reinvent the wheel to...
30 Social Media Post Ideas
Here are 30 social media post ideas that should get you through the month. Rinse and repeat. DAY 1: I'M GRATEFUL FOR…DAY 2: MY WORKSPACEDAY 3: FAMILY PORTRAITDAY 4: OUTFIT OF THE DAYDAY 5: FAVORITE SNACKDAY 6: FAVORITE LOCAL BUSINESSDAY 7: A FURRY FRIENDDAY 8: A BLAST FROM THE PASTDAY...
Tips to Get More Real Estate Blog Post Views
Here are my insider tips to get more real estate blog post views I’ve learned over the years. These tips will get you that will help you get more views to your real estate blog posts. Here's How To Get More Real Estate Blog Post Views: 1. Write 3 Different...
Common Real Estate Questions
Here are a list of the most common real estate questions. These are the top 52 questions that a customer who is actually interested in buying, selling, or investing in real estate may have. One for each week of the year. Answer them in your weekly blog. post or email...
Real Estate Email Marketing Templates
Email marketing in real estate is an effective. However, you may not be seeing the results from your email campaign that you feel you should. The problem is likely that your customers are receiving the “marketing” but not the “message.” In this blog I have included some real estate email...
Creating A Real Estate Billboard Campaign: Best Practices
Here are some best practices for creating a real estate billboard campaign: The fewer the words, the better: Considering that people are on the move when they read billboards, allot for about six seconds of reading time; that’s the industry average for reading a billboard. So, six words is about the...
Do Real Estate Billboards Work?
Do real estate billboards work? Yes, they do, if you follow these rules: Billboards might seem a little old school, however, there are numbers proving that they still drive awareness of a brand, but only when advertised correctly According to a report released by the Outdoor Advertising Association of America...
Reputation Management Tools For Realtors
Hopefully, everyone understands why the need to monitor their online reputation is obvious. Every business — and in today’s world, every personality — needs to be aware of what is being said about them online. But how do you do that? Who has time to slog across the internet, looking...
Monitoring Your Real Estate Brand 2021
Monitoring your real estate brand is critical. There's opportunity in amplifying positive mentions. Here re my tips for real estate brand monitoring. In today’s online world, it seems there are stories every week about an agent getting fired, losing it on video or saying something questionable online. The internet works at...
A/B Testing For Real Estate Websites
The growth of your real estate business means more engagement and increased sales. However, to achieve your goals, you’ll need to optimize your marketing campaigns. Testing and analytics are key to growth and improvement. In this blog I will guide you through how to run A/B Testing for Real Estate...
Single Property Websites – Are they worth it?
One of the hardest lessons for new agents to learn is that when it comes to real estate marketing, less is indeed more. Of course in the trenches, this is easier said than done. In order to please finicky homeowners, today’s agents have to choose between single property websites, Matterport...
Why The Most Human Agent Wins
Real estate agents love putting their face on things. Billboards, signboards, postcards, the sign at the local swim club. Marketing and branding in real estate hasn’t changed all that much over the years but here’s the thing, consumers expectations have. A LOT. “The businesses of the past were built on...
Preparing Your Real Estate Business For A Buyers Market
Many real estate markets across the country are about to experience a major shift. We’ve been basking in the glow of a seller’s market for at least five years, and most economists predict the COVID-19 global health crisis and the following economic uncertainty will almost certainly lead to a shift...
How To Do A Successful Virtual Open House
5 Rules for How To Do A Successful Virtual Open House Here are our 5 fules for how to do a successful virtual open house: 1. Change Your Signage to Promote Your Virtual Open House Micheal Lafido, Chicago Broker, Founder of Luxury Listing Specialist Certification (LUXE) Over in Chicago, luxury...
Real Estate Farming
Real estate farming is the strategy real estate agents use to position themselves as the go-to resource for a particular neighborhood. To successfully farm a neighborhood, first you must learn all you can about the properties and the people living there. Then, create a message tailored to those particular people...
How to Create A Real Estate Farm Marketing Strategy
Here are the four most important things you have to remember when communicating with your farm area. 1. Every Message Must Provide Value First and foremost, every message you send must provide some sort of value to the people who are reading it. It doesn’t have to be the same...
How Much Does Real Estate Farming Cost?
There’s definitely an upfront cost to effective real estate farming, but the returns on your farm will pay for the investment many times over if you can stick with it. Here’s the typical annual cost for a real estate farming operation with 250 homes in it. Annual Real Estate Farm...
Why Real Estate Farming Is Effective
Geographic farming is a powerful approach to lead prospecting because it zeros in on your audience and forces you to laser focus your marketing message. Rather than trying to be all things to all buyers and sellers, a real estate agent who farms knows more about who they’re targeting messages...
How to Start a Real Estate Brokerage
If you want to learn how to start a real estate brokerage in 2020, you could do worse than learn from Jeff. Jeff (not his real name) was a Brooklyn kid who managed to grow a literal mom-and-pop brokerage in Williamsburg to a small empire he sold to NRT for...
Naming Your Real Estate Company
For a lot of brokerages out there, branding and naming your real estate seems like an afterthought finished in the car in between appointments and designed to be as bland and generic as possible… Another boring task to just get out of the way so you can get back to...
What Is A Real Estate ISA?
A Real Estate ISA is an Inside Sales Agent. The Real Estate Inside Sales Agent (ISA) model is a popular way to structure a team for lead follow-up. The Inside Sales Agent goes by many names. From phone animals to call crushers, whatever you call them, they play a key...
Real Estate Agent Bio Template
Your real estate agent bio is a fluid document Your real estate agent bio is a fluid document that should evolve with your career. It should be revisited at least annually. Your real estate agent bio, like your website, is a fluid document that should evolve with your career.It should...
Real Estate Tech Terms
Real Estate Tech Terms Every Real Estate Agent Should Know: The real estate tech terms that every real estate agent should know as as technology continues to change the way the industry operates. Brokers and agents have to be ready to shift when consumers do, and part of that is...
How Much Monday Do You Waste?
How much money or opportunity cost to you waste each day? Coffee Run $1,277: What you would save annually if you didn’t spend $3.50 daily on coffee. Actually cost you $8.90 per day. $85,305: What you would earn over 30 years if you instead invested the money monthly and earned...
How Real Estate Brokerages Can Tackle Digital Marketing
We all know real estate agents should be advertising online. It’s key to building brand awareness, generating leads, promoting their listings, and gaining recognition as a top agent. As a brokerage, you also want to continually market your business in a way that will reach the masses and position you...
Things every broker should be doing to weather the storm
The White House’s tone changed from “this too will pass” to a much more sober admission that we, as a nation, need to take this seriously. Gov. Tom Wolf of Pennsylvania, where I live, has asked nonessential businesses to close and even shut down our state-owned liquor stores. This crisis...
Strategies for combating the stress of uncertainty
While you can’t anticipate what the pandemic will do in the future, you can control how you respond to it. Follow these 10 strategies that’ll help ease your anxiety and reduce your stress. The coronavirus has officially become a pandemic. We’re in unknown territory in terms of how long COVID-19...
Take control and refocus your business
Take control and refocus your business as the industry (and the world) is going through a major shift. Just because there has been a change in the economic climate, it doesn't mean you can't quickly learn to adapt to the changing situation. As a Realtor, there's a lot you can...
Real Estate Slogans & Taglines
Real Estate Slogans & Taglines can help set you apart from the crowd. Sure, your logo was designed by a pro, your website looks amazing, and you toiled over your latest business card. Real Estate Slogans & Taglines should sum up your real estate value in four words or less?...
