In the world of real estate, having a visually appealing and high-performing website is crucial for showcasing properties and attracting potential buyers. One way to achieve this is by integrating IDX (Internet Data Exchange) with Elementor, a popular WordPress page builder. In this comprehensive guide, we'll explore how to build...
Elementor IDX Template For Real Estate Websites
In this blog post, I'm going to give you a run-through of our latest Elementor IDX template for WordPress Real Estate Websites. This Elementor IDX template is in the style of the Compass.com real estate website, and designed for use both WordPress and popular IDX providers. https://youtu.be/c3zDFttOoPg Why Elementor is...
Real Estate WebAPI IDX
WebAPI is a type of data feed format used in the real estate industry to allow real estate agents and brokers to display property listings on their websites. Unlike RETS IDX, WebAPI is a newer and more modern technology that relies on a web-based application programming interface (API) to exchange...
Real Estate RETS IDX
RETS (Real Estate Transaction Standard) IDX (Internet Data Exchange) is a data feed format used in the real estate industry to allow real estate agents and brokers to display property listings on their websites. RETS is a framework for exchanging data between different software systems used in the real estate...
IDX Listing Meta Data
Meta data of IDX listings refers to additional information that is included alongside the listing itself, which provides search engines with more context about the content on your website. This metadata includes information like the property type, price, location, and more. Meta data is an essential aspect of real estate...
IDX For Real Estate SEO
Are you a real estate agent trying to make a mark in the digital world? Do you want to attract more potential buyers and sellers to your website and boost your online presence? Then, you might want to consider using a listing feed from an IDX provider to enhance your...
IDX Websites: Should You Host Your Own IDX or Use a Vendor?
If you're a real estate professional looking to set up an IDX website, one of the biggest decisions you'll face is whether to host your own IDX or use a vendor like iHomefinder. Both options have their pros and cons, and choosing the right one can have a significant impact...
Pros & Cons of Using AI Content on Real Estate Websites
The use of artificial intelligence (AI) is becoming increasingly popular in the real estate industry. AI-generated content is being used to create property descriptions, virtual tours, and other marketing materials. However, there is a debate on whether AI content is helping or hurting real estate websites. In this blog post,...
Real Estate IDX Providers: The Key to Displaying MLS Listings on Your Website
Real estate IDX (Internet Data Exchange) providers are a crucial aspect of the real estate industry, as they enable agents and brokers to display real estate listings from multiple sources on their websites. This provides consumers with access to a broader range of properties and allows agents to expand their...
Real Estate SEO: How to Boost Your Online Visibility & Generate More Leads
As the real estate market continues to grow and evolve, it's becoming increasingly important for real estate agents and brokers to develop an online presence. In today's digital age, search engine optimization (SEO) has become a crucial element in any successful online marketing strategy. In this blog post, we'll explore...
Real Estate IDX Providers
There are four main Real Estate IDX Providers: 1. iHomefinder, 2. Showcase IDX, 3. IDX Broker 4. Diverse Solutions.
What is a Real Estate SKAG?
CHEM's Real Estate PPC program uses what are called “Single Keyword Ad Groups” or SKAG. Have you ever wondered why your Google Ads Buyer or Seller campaigns failed in the past? When we setup new Google Ads campaigns, we do it differently than 99% of the other Real Estatemarketing companies...
How To Build An IDX Real Estate Website
The biggest piece of advice I could give you for building an IDX real estate website is to keep it simple. You don't need to re-invent the wheel. In fact, there is a clear formula for success that you should use as a benchmark when it comes to building an...
Dynamic Community Pages: Real Estate Website Feature To Boost Your Google Rankings
Dynamic community pages indicate to Google that you are the real estate expert in that area. As Googlebots crawl your website, they pick up on changes, such as new listings added to the page. The latest most relevant pages to the users search get the best positioning in the search engine...
Lead Capture Functionality – Free vs. Paid IDX
Is your real estate website generating any leads? In this video I compare the lead capture functionality of the FREE IDX tool provided by CRMLS to the iHomefinder Eureka IDX system. I'll show you how we use an iFrame to insert the free IDX tool and the features that offers,...
Free IDX vs Paid IDX – The Difference
The difference between free IDX vs Paid IDX tools provided by a paid IDX provider such as iHomefinder, ShowcaseIDX, Diverse Solutions, IDX Broker, to name a few. The tool-set provided by your MLS board is just a search tool. There isn't any lead capture, email marketing, tracking, or the ability...
How To Get Free Real Estate Leads in 2021
An easy way that you can start to generate free real estate leads is by simply creating and optimizing community pages on your website. While the leads are free, your only investment, if you already have a suitable website platform to build the pages on, is your time. It's a...
How To Create Unique Real Estate Blog Posts For SEO
In this article I explain how you can create unique real estate blog posts for SEO, in about an hour. It's a technique known as article spinning. I'll show you how to create blog posts quickly and steer clear of plagurism. Google ranks content based on it's uniqueness. If you...
What It Takes To Build A Successful Real Estate Website in 2021
In this article I discuss the features every real estate website needs to be successful in 2021. These include Responsive Design, SEO, IDX, lead generation, and expert marketing agency team behind it. Real estate searches have skyrocketed by 253% in the past four years. And according to the NAR, 90%...
Pay-Per-Click (PPC) Paid Marketing Explained 2021
Your brand has the power to reach millions of people around the world, and it only takes a few minutes to do. The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. How can you make the most of PPC Marketing?...
How We Use Live Chat Buttons To Give Visitors Instant Answers
Use Live Chat Buttons For Real Estate Websites To Give Visitors Instant Answers For leads that want to talk to you right away, but don’t want to call you, you should offer live chat buttons on your real estate website. There’s a paradox when it comes to lead generation. Some...
Responsive Real Estate Website Design: Making Buttons Easy to Use on Mobile
Make Sure Buttons and Text Boxes Are Easy to Use on Mobile Besides making sure your Real Estate Website itself is responsive, you need to pay special attention to buttons and text boxes. Is your website mobile friendly? If it’s not, there is a 100% chance you’re losing potential leads....
How to Create An About Page For Your Real Estate Website
Your Real Estate Website About page is one of the most important pages on your real estate website. In this article I share with you my tips for writing yours. Why Is Your Real Estate Website About Page Important? If you get your Real Estate Website About page right, it...
A Guide to Google SERPs For Real Estate SEO
The Google SERPs (search engine results pages) are the listings you see whenever you type a query into a search engine. Knowing the layout of the various Google SERP will uncover all of the Real Estate SEO opportunities for your Real Estate Website. This blog post should demonstrate to you just...
The Google Algorithm Guide For Real Estate SEO
Have you ever wondered why Google algorithm keeps updating? Here is our complete Google Algorithm Guide For Real Estate SEO . Do you understand what Google algorithm changes are all about? No SEO or content marketer can accurately predict what any future update will look like. Even some Google employees don’t understand...
How to Dominate Google Beat The Competition & in 2021
Google's algorithm has changed so much this year. Page Experience is next, and there is a big update coming. Here are the 4 steps you should follow to ensure your real estate website continues to rank well and dominate Google. Page Experience Optimizatio, it becoming harder and harder, and it...
ADA Compliant Real Estate Website Design
Attorneys have started sending letters to independent brokerages who's website does not have functionality for people with disabilites. Is your real estate website accessible to those visually impaired? These letters state their "client" is being discriminated against, as they were not able to gain access to the website, due to...
Getting Real Estate Clients in 2021
Here are the top ways real estate agents got clients in 2020 and how they plan to get real estate clients in 2021. Getting Real Estate Clients: What Worked for Agents In 2020 agents really focused on working their sphere of influence for referral clients in grow their business. Relationships...
Real Estate Infographics: Creating Infographics For Real Estate
Infographics Are Great Freemium Content. Here is how you can create real estate infographics. As 2021 is beginning to gain momentum the marketing trend is strongly leaning towards search engine marketing - AKA content marketing. AKA inbound marketing. A major part of any search engine marketing strategy is lead conversion....
Traffic Stats: Tracking Visitors to Your WordPress IDX Website
You might be interested in being able to see traffic stats by tracking visitors to your WordPress IDX website. There is a WordPress plugin called Jetpack that is a great starting point for tracking traffic to your WordPress website. Jetpack is a plugin developed by WordPress. In addition, the Jetpack...
Real Estate Text Messaging Scripts For Agents & Brokers
In this article I am giving you real estate text messaging scripts that work. These Real Estate Text Messaging Scripts will get your leads to raise their hands via text messages that as the right questions. Every new agent thinks they know exactly what to say to leads in text...
Picking A Real Estate Domain Name
If you follow the tips and tricks in this article, it will help you in picking a real estate domain name that will work for your entire career. How to pick a domain name for real estate Like anything rare and desirable, good real estate domain names can be crazy...
Do You Hate WordPress?
Is WordPress the platform upon which to build a real estate website? In this article we discuss the WordPress Pros and Cons for building a Real Estate Website. One of the most common misconceptions about WordPress is that it's not the best platform upon which to build a real estate...
Don’t “Buy” A Real Estate Website You Don’t Own
Your Real Estate Website is a big part of your business; an asset to your business. Each page of your website adds value to your real estate business every time it is attributed to the acquisition of a new customer. As such, you should own your real estate website, it's...
Posting Video On Your Real Estate Blog (Tips + Video)
Embedding videos on your blog post is a great way to attract readership and conversion. However, using video to its fullest potential involves more work than slapping an embed code on an otherwise empty post. Here are four common mistakes we’ve seen along with some tips to help ensure that...
What Is IDX (Internet Data Exchange)?
IDX stands for Internet Data Exchange. IDX is the technology; that, in the most basic of explanations, powers the home search functionality on your real estate website by providing the technology and access to your the databases of MLS’s in which you subscribe. The purpose of having IDX on your...
Seller Leads Landing Pages (12 Free Pages)
We've built you 12 real estate seller leads landing pages. The best part is these real estate seller leads landing pages are FREE! They include 6 free home valuation landing page designs and 6 nearby home sale real estate landing page designs. Seller Leads Home Valuation Landing Pages Free Sold...
Renting vs. Owning Your Real Estate Website
Renting vs. Owning Your Real Estate Website is not just about the visuals. If you own your website, you also own your data, content, and marketing. When it comes to your real estate website, you must stop thinking of costs and start thinking of value because that is what site...
Real Estate IDX Guide 2021 (Everything You Need To Know)
As a real estate agent, here’s our real estate IDX guide containg everything you need to know about Real Estate IDX integration and how to implement it on an existing site. For most agents, the internet plays a major role in lead generation. According to the National Association of Realtors...
Real Estate IDX
Real Estate IDX Explained Real Estate IDX is actually a protocol that came about to further the concept of cooperating broker compensation through allowing members of the same MLS Board to advertise each-others listings on the internet. Cooperating Broker compensation where the listing agent (seller's agent) agrees to pay the...
Real Estate MLS Boards 2021
Here is the complete list of Realtor Associations/MLSs in the United States Multiple Listing Services in Alabama Baldwin County Association of REALTORS®Covington Association of REALTORS®Cullman Association of REALTORS® | See our MLS coverage page for CAOR.Dothan MLSEufaula Board of REALTORS®Greater Alabama MLS | Sign up for your free trial with...
A/B Testing For Real Estate Websites
The growth of your real estate business means more engagement and increased sales. However, to achieve your goals, you’ll need to optimize your marketing campaigns. Testing and analytics are key to growth and improvement. In this blog I will guide you through how to run A/B Testing for Real Estate...
The Principals Of Website Design For Real Estate in 2021
Design is by no means an exact science. However, there are many useful principles and rules-of-thumb that can help make your projects better in terms of both usability and aesthetics. In this article, we’ll explain what design principles are and why you should know them. Following the principles of website...
What is an IDX Website?
What is an IDX Website? An IDX website is any website that receives a feed of fresh listings from your MLS through a third party IDX provider. Generally speaking, third party IDX providers update their MLS listings every 15 minutes. That means that an IDX website will have listings that...
Real Estate Website Design Trends for 2021
Real Estate Website Design Trends are constantly evolving. Here are the real estate web design trends that will dominate in 2020.This includes current peaking trends and new trends that have recently emerged. Real Estate website design trends that will not change Mobile-first Now it’s official: there are more people browsing...
Can I Edit My Own Website? (Yes, You Can)
Can I edit my own website? This is the most frequent question we are asked by new and prospective clients. The answer is yes! All CHEM.agency websites are built on WordPress. We include a license for Elementor Pro - the best page builder for WordPress available. This allows you to...
Your Real Estate Website Is More Important Than Ever
Your Real Estate website is the hub to the thousands of marketing channels you can have a presence on to market your business. Your own website is the only place online where you’ll get someone’s full and undivided attention. The problem we have in real estate is that many businesses...
