Follow Up Boss presents a multitude of effortless integrations, ranging from IDX websites, lead generation platforms, to email marketing services. This abundance of options allows agents at varying stages to tailor the user experience, modifying as per evolving requirements. This degree of adaptability is something that many Real Estate CRMs...
Why YouTube Marketing is a Must for Realtors
Leveraging YouTube Marketing and creating engaging and informative videos is a potent way to connect with potential real estate clients and generate inbound marketing leads. YouTube is the world's top video-sharing platform for doing so. In this blog post we're going to explain several reasons why YouTube Marketing is essential...
Elementor IDX
In the world of real estate, having a visually appealing and high-performing website is crucial for showcasing properties and attracting potential buyers. One way to achieve this is by integrating IDX (Internet Data Exchange) with Elementor, a popular WordPress page builder. In this comprehensive guide, we'll explore how to build...
Real Estate Leads From Facebook: 10 Essential Elements
Facebook has become an indispensable tool for real estate professionals. With over 2.8 billion monthly active users, Facebook offers a vast pool of potential clients and opportunities for lead generation. In this blog post, we'll discuss ten strategies to help you maximize your presence on Facebook and generate high-quality real...
IDX For Real Estate SEO
Are you a real estate agent trying to make a mark in the digital world? Do you want to attract more potential buyers and sellers to your website and boost your online presence? Then, you might want to consider using a listing feed from an IDX provider to enhance your...
The Importance of a Mobile Responsive Real Estate Website
It's no secret that mobile devices have become a ubiquitous part of our daily lives. With the majority of internet users accessing the web through their smartphones and tablets, it's more important than ever for real estate agents and agencies to have a website that is optimized for mobile devices....
Real Estate Seller Lead Landing Pages
As a real estate agent, you need to generate a steady flow of leads to grow your business. One strategy is to use real esatate seller lead landing pages. Landing pages are standalone, single web pages. They are designed to capture the contact information of potential leads. CHEM.agency Real Estate...
Real Estate SEO 101: Simple Strategies for Success
Real Estate SEO As a Real Estate Agent or Broker, you know how important it is to have a strong online presence these days. Nowadays, many people go online to look for properties and real estate services, so it's essential for real estate professionals to invest in something called SEO....
Keywords Optimization for Your Real Estate Website: A Guide
Optimizing your real estate website for keywords is essential to your success as a real estate agent or broker. It's important to research relevant keywords and use them in a natural way throughout your website content, meta tags, and image alt tags. Here are some tips to help you optimize...
Free Resources for Real Estate Lead Generation: A Comprehensive Guide
Real estate agents are always looking for new ways to generate leads and attract potential clients to their business. While paid advertising and traditional marketing methods can be effective, there are many different types of resources that agents can develop to generate leads and build their reputation as a thought...
How to Use Facebook Groups to Generate Real Estate Leads
Social media platforms have become a vital tool for real estate professionals to connect with potential clients and generate leads. Facebook, in particular, has over 2.7 billion monthly active users and is a great platform to reach a wider audience. Facebook groups, in particular, can be incredibly useful for real...
How to Generate Facebook Real Estate Leads
Facebook is an excellent platform for generating leads and reaching potential real estate clients. By following the right strategies, you can create a strong online presence that attracts leads and builds your business. How to Generate Real Estate Leads From Facebook Create a Facebook Business Page The first step to...
15 Effective Real Estate Prospecting Ideas to Grow Your Business
Real estate prospecting is the process of identifying and pursuing potential clients in order to generate new business. It's a critical aspect of any real estate agent's success, and with the right approach, can yield great results. In this blog post, we'll explore 15 real estate prospecting ideas that can...
What does ISA stand for in Real Estate?
In real estate, an Inside Sales Agent (ISA) is an essential member of a real estate team. They are responsible for generating leads and following up on them to convert them into actual clients. An ISA typically works in an office setting and uses phone, email, and other communication channels...
Real Estate SEO Tips & FAQs To Improve Your Site’s Ranking
As a real estate professional, your website is an essential tool for attracting new clients and showcasing your properties. However, without a solid SEO strategy in place, your website may struggle to rank highly in search engine results pages (SERPs), making it difficult for potential clients to find you online....
Skyscraper SEO: The Ultimate Guide for Real Estate Websites
Skyscraper SEO is a content marketing strategy that involves creating high-quality content that is better than what already exists on the web, and then promoting that content to attract more backlinks and increase search engine visibility. The term "skyscraper" refers to the idea of creating content that reaches new heights,...
Real Estate ISA: What It Is and Why You Need One
In today's fast-paced real estate market, having a strong sales team is essential to drive growth and success. One key member of that team is a Real Estate ISA (Inside Sales Agent). Why You Need A Real Estate ISA: Generate More Leads An ISA follows up quickly and efficiently, improving...
Real Estate ISA: Why Your Business Needs an Inside Sales Agent
Are you a real estate professional looking to take your business to the next level? If so, it may be time to consider hiring a real estate inside sales agent (ISA). An ISA can be an invaluable asset to your team, helping you generate leads, qualify potential clients, and close...
Top Real Estate SEO Experts: Drive More Traffic, Leads & Sales
Are you struggling to rank your real estate website on search engines? A real estate SEO expert could be the solution you need. With the right SEO strategy, you can attract more potential clients, generate more leads and sales, and ultimately grow your business. In this post, we'll explore the...
High Intent Real Estate Content: The Key to SEO/Lead Generation
High intent real estate content refers to informative, educational, and actionable content that is specifically designed to help potential homebuyers and sellers make informed decisions about buying or selling a property. High intent content focuses on addressing the specific needs and pain points of the target audience and provides them...
Hyperlocal Real Estate Marketing: Common FAQs and Answers
Hyperlocal real estate marketing is an effective strategy for real estate agents who want to focus on a specific neighborhood or community and generate leads and sales within that area. However, many agents may not be familiar with the best practices, strategies, and techniques for successful hyperlocal marketing. In this...
The Best Ways To Generate Real Estate Seller Leads In 2023
If you work in Real Estate, you’ve probably come to the realize you NEED seller leads to become a top producer. Then, once you get your foot in the door, you’re going to need a rock-solid listing presentation if you want even a slight chance of getting the listing. Even...
The Power of Hyperlocal Marketing in Real Estate: Examples & Strategies
As a real estate agent, your success hinges on your ability to connect with potential buyers and sellers in your local market. And one of the most effective ways to do that is through hyperlocal marketing. Hyperlocal marketing is a strategy that targets a specific geographic area, such as a...
12 Clever Real Estate Prospecting Ideas to Generate More Leads and Close More Deals
Real estate prospecting is an essential activity for any real estate agent looking to grow their business. The process of prospecting involves identifying potential clients and then reaching out to them in a targeted and personalized manner. Here are 12 clever real estate prospecting ideas to help you generate more...
Text Your Way to Success: 20 Real Estate Text Messaging Scripts
In today's fast-paced world, people prefer quick and convenient communication methods, and text messaging has become one of the most popular ways to communicate. Real estate professionals have realized the importance of texting and have started using it to communicate with their clients and prospects. In this blog post, we'll...
Hyperlocal Real Estate Marketing: Targeting Your Ideal Audience
Real estate marketing has become more complex and sophisticated over the years, with digital channels and social media providing a wealth of options for reaching potential clients. However, with the plethora of marketing options available, it can be difficult to stand out and reach the right people. That's where hyperlocal...
3 Proven Real Estate Lead Calling Scripts to Boost Your Sales
Real estate lead calling can be a daunting task, but it is a crucial part of any successful real estate business. It's essential to have a well-planned script that is tailored to your audience and the stage of the sales process. In this blog post, we'll provide you with three...
How CHEM.agency & Chat GTP Help Real Estate Agents
Learn how CHEM.agency uses Chat GPT to help real estate agents with content creation, lead gen, market analysis, and personalization. Real estate is a highly competitive industry, and real estate agents are constantly looking for new and innovative ways to stay ahead of the competition. One such way is to...
Real Estate SEO: How to Boost Your Online Visibility & Generate More Leads
As the real estate market continues to grow and evolve, it's becoming increasingly important for real estate agents and brokers to develop an online presence. In today's digital age, search engine optimization (SEO) has become a crucial element in any successful online marketing strategy. In this blog post, we'll explore...
What are the benefits of hyperlocal social media marketing for real estate agents?
Hyperlocal social media marketing can be a very effective marketing strategy for real estate agents, providing a range of benefits. Here are some of the key benefits of hyperlocal social media marketing for real estate agents: Targeted Marketing: With hyperlocal social media marketing, real estate agents can target potential buyers...
What is hyperlocal social media marketing for real estate?
Hyperlocal social media marketing for real estate is a marketing strategy that targets potential home buyers or sellers within a specific geographic area, typically a neighborhood or community. The goal of hyperlocal social media marketing for real estate is to create highly targeted campaigns that are more likely to connect...
Hyperlocal Social Media Marketing
In today's fast-paced world, social media has become an integral part of our lives. With the growing popularity of social media platforms, businesses are increasingly leveraging them to reach out to their target audience. One of the latest trends in social media marketing is hyperlocal social media marketing. In this...
Real Estate Instagram Posts That Generate Leads
Here are some of the best real estate Instagram post ideas I've put together to help you get your Instagram feed up to scratch.
Real Estate SEO Expert Tips
Real estate SEO is how Realtors automate their leads, gains traffic, and make Google do your real estate marketing work for you. Not every real estate agent is naturally an SEO wizard. That’s where this article comes in. Follow along to figure out what all this SEO nonsense is about...
How To Build Hyper-Local Real Estate Neighborhood Pages
In this article I'll show you how create the perfect hyper-local real estate neighborhood pages for your real estate website. Hyper-local Real Estate Neighborhood Pages serve as evergreen content for your real estate website that draw visitors to your by providing target comprehensive information. These pages will drive insane traffic...
Real Estate Divorce Leads
There are a lot of ways to approach real estate divorce leads the wrong way. Here's how to get started with real estate divorce leads.
Real Estate Farming: How to Start Your Real Estate Farm
Done successfully, real estate farming capture at least 30% of all sales in a target area, making real estate farming an extremely effective and dependable way to market a real estate business. In this article, I'll walk you through my detailed farming strategy.
The Best Real Estate Marketing Companies of 2022
Looking to power up your real estate marketing? Here are the best real estate marketing companies that can help solve your most pressing marketing challenges with efficient, outsourced solutions.
How to Convert Real Estate Leads With Bad Phone Numbers
In this article, I’ll share my highly effective Bad Phone Number Email Campaign. Use it to encourage your “bad leads” to respond with a good phone number.
Real Estate Email Marketing Tips 2022
There are a few easy ways real estate agents can improve their email marketing campaign results. If you want to send emails that actually convert, implement these real estate email marketing tips.
How To Be A Successful Real Estate Agent
I've picked up many tips from the successful real estate agent clients and real estate coaches. Being responsible for their marketing, I also see first-hand what works, and what doesn't work. Here are some of the best pieces of advice for being a successful real estate agent. 1. Leave No...
What is a Real Estate SKAG?
CHEM's Real Estate PPC program uses what are called “Single Keyword Ad Groups” or SKAG. Have you ever wondered why your Google Ads Buyer or Seller campaigns failed in the past? When we setup new Google Ads campaigns, we do it differently than 99% of the other Real Estatemarketing companies...
Real Estate Lead Generation Ideas
In real estate, lead generation should be 80% of any real estate agent's job. Here are 9 effective ways to generate leads that in 2022.
Real Estate Email Templates
Most leads, especially millennials, prefer to be contacted via email. Writing effective real estate email templates will help you close more deals in 2022. However, for many agents, writing effective emails can be challenging. To help you, I've put together this resource of effective real estate email templates you can...
Viral Real Estate Blog Ideas
Even in this age of social media, a real estate blog is still one of the best ways Realtors can show off their expertise to potential clients. Coming up with great blog topics can be challenging, which is why I’m giving you my top 80 viral real estate blog ideas...
How To Get More Leads From Your Open Houses
This is the real estate text message template that pings tens of thousands of cell phones every Saturday. There is a huge missed opportunity for real estate agents who rely on a message template sent from their Real Estate CRM or open home attendee management software.
Convert More Real Estate Leads With This Lead Management Strategy
In this article I'll share with you how to convert more real estate leads by using my effective real estate lead management strategy. Realtors face an unexpected problem, and here’s what I often hear from them, “Stu, I need to generate more leads!” As an industry, lead volume has increased...
Creating A Custom Lead Generation Plan
In the article I'll show you how to create a custom lead generation plan that fills your pipeline with leads and referrals
Real Estate SEO in 2022
One of the most common questions real estate agents ask us after building their websites is if real estate search engine optimization (SEO) is still an effective lead generation strategy. Here is my 2022 guide to Real Estate SEO in 2022. While ranking your content on search engines is harder...
2022 Real Estate Social Media Trends
In this article, I'll review the most significant real estate social media trends and provide some recommendations about how to level up your business this year. I've also included a handy summary infographic.
How To Get Real Estate Listings in 2022
Wondering how to get real estate listings in today’s market? Don’t have enough seller leads? Don’t sweat it. Some of the most successful luxury real estate agents in the country struggled just as hard. Learning their secrets to getting real estate listings can be a game-changer for your career. To...
The Best Ways To Generate Real Estate Seller Leads In 2022
If you work in Real Estate, you’ve probably come to the realize you NEED seller leads to become a top producer. Then, once you get your foot in the door, you’re going to need a rock-solid listing presentation if you want even a slight chance of getting the listing. Even...
How Much Traffic Should My Real Estate Website Get?
In real estate, the number of listings you sell is determined by the number of listings you get. And the number of listings you get is determined by the number of listing appointments you set. In digital marketing, the same ratios should apply to your website. The more website visitors...
Facebook Messenger Marketing Gets 242% Higher Open-rate Than Email
Real Estate Ads on Facebook face some pretty stiff competition. Email drip campaigns work great, but only a fraction of your messages get read. There is a MUCH better way to engage with your leads. So much better in fact that, according to a study by Hubspot, this method boasts...
Dynamic Community Pages: Real Estate Website Feature To Boost Your Google Rankings
Dynamic community pages indicate to Google that you are the real estate expert in that area. As Googlebots crawl your website, they pick up on changes, such as new listings added to the page. The latest most relevant pages to the users search get the best positioning in the search engine...
How to Create a Real Estate Lead Generation Plan
One of the most common mistakes my coaching clients make is that they never take the time to create a diverse real estate lead generation plan that really works for them. Instead, they jump from strategy to strategy and guru to guru and never really find the mix that generates...
Real Estate Prospecting Ideas for 2022
Real estate prospecting is all about outreach. A real estate prospector emails, texts or door knocks, to initiate contact with potential clients. While real estate lead generation strategies help bring the clients to you, real estate prospecting is all about going out and finding the clients. Here are some real...
Real Estate Lead Generation Ideas for 2023
Real estate lead generation is constantly evolving. Many agents are looking for new and innovative real estate lead generation strategies in addition to Facebook advertising. What brought in great leads at an affordable rate just a few months ago might not work today. To help you think outside the box,...
How To Use Facebook Ads to Generate Real Estate Leads
Creating real estate Facebook ads that generate leads for a reasonable price is entirely possible if you've taken the time to learn the basics. Here's what you need to know! We created this in-depth guide to help you create Facebook ads that will generate leads for a reasonable price. We’ll...
How To Survive In Real Estate
I know many agents who consistently clear seven figures in gross commission income (GCI) annually after only a few years in the business. Their secret? They avoided common mistakes that cause many new agents to burn out and quit. To help you avoid some common pitfalls, I've put together this list...
Unlimited Real Estate Seller Leads
Are you generating enough Seller Leads to support your real estate business? Here's how you can generate unlimited real estate seller leads, anywhere! Do you have a good balance between the volume of real estate buyer leads and real estate seller leads that you're generating? In this video I'll discuss...
Real Estate Farming FAQs
Here are some of the most frequently asked questions (and answers) about real estate farming. https://youtu.be/VCTJezilMus Real Estate Farming Frequently Asked Questions You should include less than 500 homes in your real estate farm. Real estate farming is an effective marketing strategy, but bigger isn't always better. With real estate...
Seller Lead Landing Pages
Here's a video overview of the Real Estate Seller Lead Landing Pages from CHEM.agency. You can team up our seller lead landing pages with any Google Ads (formally Google Adwords), Facebook, Instagram, LinkedIn, Twitter advertising program. Setup is just $250 - one-time Valuations are $0.50 each (packages available). Schedule a...
Lead Capture Functionality – Free vs. Paid IDX
Is your real estate website generating any leads? In this video I compare the lead capture functionality of the FREE IDX tool provided by CRMLS to the iHomefinder Eureka IDX system. I'll show you how we use an iFrame to insert the free IDX tool and the features that offers,...
Building A Hyper-local Real Estate Website For 2022
Marketing your real estate business should be a hyper-local endeavor. In this video I break down for you the steps we take when building out a hyper-local real estate website designed to rank on Google, and generate leads. If you have any questions about marketing your real estate business, please...
How To Get Real Estate Leads To Call You Back
Is there anything worse than working new real estate leads, only to have them ignore your calls and emails? After all, you’re getting leads, so your real estate lead generation strategy seems to be working fine. They just don’t seem to want to talk to you. What are you doing...
FACTS about Real Estate Seller Leads
If you are looking to build a sustained pipeline of listings over the next 2 years: What percentage of Real Estate Seller leads will actually turn into LISTINGS and SELL? If you are looking for a get rich quick scheme, or instant listings each month with minimal effort, please do...
Why You Need A Real Estate Lead Generation System in 2021
Here’s why having a solid real estate lead generation system is important, and why you need one that is diversified, and how to build a system. Why you need a real estate lead generation system in 2021: How do you find new clients to work with in your real estate...
Seller Lead Text Message Scripts
Email is great, but everyone reads their text messages. I've compiled for you some of the most effective real estate seller lead text message scripts for you to send in addition to some other information. Even if you call a real estate seller lead the moment they have submitted their...
Google Ads (PPC) vs. Facebook Ads For Real Estate
Google Ads vs Facebook Ads Real Estate: Which Is best? Google Ads (formerly AdWords) and Facebook Ads are ways for real estate agents to generate more leads, gain new clients, and earn more sales. But which one should an agent use? As a real estate agent, you want to be...
CMA Videos Are A Game-changer for Generating Listings
The best way to add value to homeowners right now is to provide regular CMAs. We've found that emailing a CMA videos is a game-changer. Unsolicited Video CMAs The best way to add value to homeowners right now is to provide an updated comparative market analysis (CMA) of their home....
Using Bluetooth Beacons For Real Estate
Real estate is one of those transforming industries that has recently picked up great interest in Bluetooth beacon-based marketing for boosting customer experience. With increasing blindness towards billboards and sale signs, realtors and marketers have to switch to alternate ways of delivering information to prospects. What better than delivering information...
What is Circle Prospecting Real Estate?
Circle prospecting in real estate is an effective marketing strategy that involves contacting homeowners in a radius from a most recent sale or listing in the area. Circle Prospecting in real estate may also be called geographic farming in your market. Farming also involves choosing a target neighborhood and contacting...
Circle Prospecting Tactics That Will Get You More Listings
Circle prospecting is a proven process that can help you grow you real estate business and find new real estate buyers and real estate seller customers. It allows us to build relationships with the people in a neighborhood by sharing information about the activity around them. If your buyers lost...
What is Digital Farming? + How To Build A Digital Farm
Digital farming for real estate begins with an email list of owners in a particular neighborhood that allows us to reach out to those people and provide value consistently. Digital farming doesn’t replace things like mailers, phone calls and circle prospecting. But it is a low-cost that makes good use...
Real Estate Lead Generation Strategy
When it comes to real estate lead generation strategy, agents often fall into a binary way of thinking. “There are real estate seller leads and there are real estate buyer leads and I need two distinct approaches for each.” While it is important to be strategic about how you target...
Get More Real Estate Listings in 2021 (3 Focus Areas)
We always want to get more real estate listings, But even more so when we're in a sellers market and inventory is tight. Here are three areas to focus your marketing on to get more real estate listings in 2021. So how can you assure that all of your marketing...
Real Estate Seller Lead Ideas
Listings are king in this market. Here are my top real estate lead generation ideas for 2021 that generate real estate seller leads and listings! Establish connections in local Facebook communities and position yourself as a resource/educator (not a salesperson!)Leverage custom real estate seller lead landing pages with contact forms...
How To Get Free Real Estate Leads in 2021
An easy way that you can start to generate free real estate leads is by simply creating and optimizing community pages on your website. While the leads are free, your only investment, if you already have a suitable website platform to build the pages on, is your time. It's a...
Local Real Estate SEO Domination in 2021
When it kicks in, Local Real Estate SEO is an unbelievable win for your real estate business. This is the day you begin to get a steady stream of leads, that you can't stop. Free! In this article I cover the methodology of our local real estate SEO program. The...
What It Takes To Build A Successful Real Estate Website in 2021
In this article I discuss the features every real estate website needs to be successful in 2021. These include Responsive Design, SEO, IDX, lead generation, and expert marketing agency team behind it. Real estate searches have skyrocketed by 253% in the past four years. And according to the NAR, 90%...
Real Estate ISA Training 2021 (Tips + Video)
Effectively Training a real estate ISA to handle inbound leads requires a system. It is not as easy as, "Just start calling!" Here are my five key elements to creating a scalable Real Estate ISA sales system:
You’re Probably Thinking About SEO All Wrong (Video)
Likely the biggest buzzword in all of real estate marketing today is SEO. That's search engine optimization. If you haven't heard it, but I'm sure you have, and chances are, you're thinking about it backwards. SEO is really the process of looking at your business and saying, okay, I'm a...
How to Launch a Successful PPC Campaign For The First Time
As a business owner, you have a ton of options when it comes to marketing your business. Many of the options cost little more than time (like content marketing or SEO) and are still affordable even if outsourced. Despite the cost-effective option of search optimization, over 70% of business owners in...
How to use Facebook for Real Estate Advertising
Facebook can be a powerful lead generation tool for real estate agents and brokers. And that’s understandable. Of Facebook’s billions of active monthly users, more that 50 percent sign in daily, and many of them spend over 700 minutes a month on the platform. That is also why businesses are...
Create an Instagram Campaign That Will Blow Up Your Brand
Do you want to start an Instagram campaign? To run a successful Instagram campaign, you need to understand how your audience interacts on Instagram. Instagram is an exciting platform, and it’s one of the fastest growing out there. It has more than 300 million active users each day. But beware:...
Instagram Marketing Mistakes to Avoid at All Costs 2021
There are some rookie Instagram Marketing Mistakes people are making on Instagram. Here are my Instagram marketing tips that can help you avoid them. Since 2010, when Instagram came into social media existence, top brands, social media influencers, celebrities and smart entrepreneurs have taken advantage of Instagram to engage their...
Instagram Ads: How Much They Cost & How To Use Them 2021
Instagram is one of the best social networks to advertise on. It has grown to be just as big of an advertising platform as its parent company, Facebook. As of March 1, 2021 there were a reported 133,800,000 Instagram users in United States of America in, accounting for 40% of...
Facebook Ad Targeting: High-Converting Strategies 2021
Google Ads and Facebook Ads are the two major platforms for advertising online. While Google has its advantages, this article’s focus is on Facebook. Facebook is the largest social media platform online According to Pew Research statistics, it has consistently maintained more than double the traffic of its nearest competitors...
Facebook Advertising: A Step-by-Step Guide 2021
People suck at making Facebook ads work for them. They don’t truly understand their target audience, so they place ads in the wrong people’s news feed. In this article, I'll show you how to set up your facebook advertising campaigns correctly. How often do you hear things like: “Facebook has...
Realtor Recruiting: How I Recruited 120 Agents In A Year
Realtor Recruiting: Build it, and they will come. Yeah right. In this article I explain my Realtor Recruiting program and how I recruited 120 agents in 12 months. Here's How I Recruited 120 Real Estate Agents in 12 Months In 2009, I started a boutique real estate brokerage in Sacramento,...
The Ultimate Guide To Millennial Marketing 2021
Millennials are a group with many supposed characteristics (lazy, narcissistic, open-minded, supportive). So how do you position millennial marketing? Howe and Strauss said that millennials are anyone born between the years of 1982 and 2004. Newsweek claimed that those dates should be 1977 to 1994. Time Magazine said 1980 to 2000. So...
Targeting Baby Boomers With Paid Ads 2021
Targeting baby boomers may seem like an afterthought when you put together the target audience for your paid marketing campaigns, but they still hold a lot of the country’s wealth and remain a key demographic. When Was the Baby Boomer Generation Born? Baby boomers were born between 1946 and 1964....
Targeting Generation X With Paid Ads 2021
Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Your customers are individuals, but they also belong to...
Targeting Generation Z With Paid Ads 2021
Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches...
How We Use Live Chat Buttons To Give Visitors Instant Answers
Use Live Chat Buttons For Real Estate Websites To Give Visitors Instant Answers For leads that want to talk to you right away, but don’t want to call you, you should offer live chat buttons on your real estate website. There’s a paradox when it comes to lead generation. Some...
Responsive Real Estate Website Design: Making Buttons Easy to Use on Mobile
Make Sure Buttons and Text Boxes Are Easy to Use on Mobile Besides making sure your Real Estate Website itself is responsive, you need to pay special attention to buttons and text boxes. Is your website mobile friendly? If it’s not, there is a 100% chance you’re losing potential leads....
How to Create An About Page For Your Real Estate Website
Your Real Estate Website About page is one of the most important pages on your real estate website. In this article I share with you my tips for writing yours. Why Is Your Real Estate Website About Page Important? If you get your Real Estate Website About page right, it...
A Guide to Google SERPs For Real Estate SEO
The Google SERPs (search engine results pages) are the listings you see whenever you type a query into a search engine. Knowing the layout of the various Google SERP will uncover all of the Real Estate SEO opportunities for your Real Estate Website. This blog post should demonstrate to you just...
Facebook Messenger Marketing For Real Estate
Your real estate ads on Facebook face some pretty stiff competition. Email drip campaigns work great, but you’re still only getting a fraction of your leads to read your messages. Luckily in 2021 there is a MUCH better way to engage with your leads. It’s so good that according to...
The Best Performing Real Estate Ads of 2021
Are your real estate ads performing? Are they adding to your GCI? You might be getting leads, but are you getting potential buyers? Are your real estate ads helping build your brand or just making your phone ring? To help you answer these questions take a look at this list...
Real Esate Website Design: How We Design CTA Buttons
CTA Button DesignThe design of your CTS buttons buttons can have a huge impact on your conversion rate. Subtle changes in color, shape, and copy (text) on your buttons can mean more leads from your website and more closed deals. The digital marketing community doesn't conclusivly agree on what changes...
We Design Web Page Layout To Match How People Read
The “F” Pattern: We Take Advantage of How People Scan Web Pages According to eye tracking research by Nielsen Norman Group, people scan web pages and phone screens in an ‘F” pattern. They start at the top left then scan right, then down, then to the right again, then to...
How to Dominate Google Beat The Competition & in 2021
Google's algorithm has changed so much this year. Page Experience is next, and there is a big update coming. Here are the 4 steps you should follow to ensure your real estate website continues to rank well and dominate Google. Page Experience Optimizatio, it becoming harder and harder, and it...
How We Use Website Heatmaps To Improve User Experience
Using website heatmaps we can learn how visitors interract with your website. In this article I demonstrate some uses for website heat maps. We use Heatmaps to Learn What Your Visitors Really Want One of the trickiest things to do when designing a website or landing page is figuring out...
Real Esate Website Design: How We Encourage Your Visitors to Engage
We Leverage Hick’s Law when Designing Real Websites to Encourage Your Visitors to Engage Named for British Psychologist William Edmund Hick, this law states that the more choices a consumer has, the longer it will take them to make a decision. In a study on decision making in supermarkets, Hick...
Real Estate SEO or Real Estate PPC 2021
With 2021 starting to take shape, we are spending a lot of time talking about real estate SEO (search engine optimization). Specifically, when/if it is a good investment for Realtors, as compared to GoogleAds (formally AdWords, A.K.A Pay-per-Click, A.K.A. PPC), or other lead generation. In this blog I will demonstrate...
Hashtags for Real Estate 2021
In this Blog, I'm going to walk you through everything you need to know about real estate hastags, in plain English. Additionally, I'll go over a real estate hashtag strategy that will help you 10x your followers. What Are Real Estate Hashtags? Real estate hashtags are words or phrases preceded...
Generating LinkedIn Real Estate Leads
LinkedIn is designed for business, unlike social media platforms. LinkedIn is a great place to generate real estate leads. Many real estate agents seem to ignore LinkedIn and focus on Facebook, Twitter, and Instagram. There are more active users on these platforms, but people use them to unwind, rant, and...
How To Get Real Estate Leads From Instagram
Getting real estate leads from Instagram involves a tricky combination of promotion and relationship building. Here are my tips for growing your real estate brand on Instagram and using instagram to generate real estate leads. How Real Estate Agents Should Use Instagram to Build Their Brand & Get Leads in...
Real Estate Social Media 2021: Your Best Year Yet!
Here's where to start with real estate social media and how you can stay consistent while growing your reach to make 2021 your best social media year yet. Realtors, this year try to be more intentional with your social media strategy. Are you working on your real estate social media...
Getting Real Estate Clients in 2021
Here are the top ways real estate agents got clients in 2020 and how they plan to get real estate clients in 2021. Getting Real Estate Clients: What Worked for Agents In 2020 agents really focused on working their sphere of influence for referral clients in grow their business. Relationships...
Scripts For Real Estate Leads: Calling & Converting in 2023
When you're calling real estate leads, how many times have you been hung up on? Here are the best scripts for calling real estate leads, that work! How many times have you heard “Where did you get my number?” or “I didn't ask for anyone to call me!” Getting hung...
Real Estate Text Messaging Scripts For Agents & Brokers
In this article I am giving you real estate text messaging scripts that work. These Real Estate Text Messaging Scripts will get your leads to raise their hands via text messages that as the right questions. Every new agent thinks they know exactly what to say to leads in text...
How Real Estate SEO Works In 2021
How Real Estate SEO works in 2020 is a lot different than a lot of what you read online. This article give you some 2020 insight into how seo works. The concept of: Get a website, integrate your listings, sprinkle some social media posts here and there and wait for...
Real Estate Marketing Tips for 2021
In this blog post, I disclose my top real estate marketing tips for 2021. The real estate industry has had some interesting ups and down over the past decade - NAR (National Association of Realtors) membership hit its all-time high back in 2006 with 1,357,000 realtors before dropping dramatically with...
Generate Real Estate Leads Using Automated Text Message Marketing
Did you know that text messages have a whopping 97% open rate comparedto 20% for emails? The only problem is that tapping out individual texts toyour leads takes up way too much time you could be spending cold calling.Using the advanced text messaging platform you get with iMax CRM that...
Real Estate Leads From Facebook Messenger Ads
There’s a problem with traditional forms of lead generation―there are too many steps. Each step in the process is an opportunity for a lead to lose interest orotherwise drop out of the lead generation process. Contrast that with Facebook Messenger ads, where an individual has the option of starting a...
Generate Real Estate Seller Leads
Market your listing skills with home valuation landings pages to generate qualified real estate seller leads and nurture them with automated follow-up. Accurately valuing homes is one of the most important skills Realtors have. Of course, writing the best CMA in town isn’t going to help you if you can...
Real Estate Landing Pages That Convert
Your Website Homepage Isn’t Enough: You Need Real Estate Landing Pages Have you looked at your Facebook or Google analytics for the ads you’re running and see you’ve generated hundreds of clicks to your website, but when you look in your CRM you see not one of those clicks generated...
