If you're in the real estate business, you know how important it is to have a strong online presence. One of the most effective ways to reach potential customers is through PPC (Pay-Per-Click) campaigns. However, in order for your campaigns to be successful, you need to use the right keywords....
What is a Real Estate SKAG?
CHEM's Real Estate PPC program uses what are called “Single Keyword Ad Groups” or SKAG. Have you ever wondered why your Google Ads Buyer or Seller campaigns failed in the past? When we setup new Google Ads campaigns, we do it differently than 99% of the other Real Estatemarketing companies...
How to Launch a Successful PPC Campaign For The First Time
As a business owner, you have a ton of options when it comes to marketing your business. Many of the options cost little more than time (like content marketing or SEO) and are still affordable even if outsourced. Despite the cost-effective option of search optimization, over 70% of business owners in...
How to use Facebook for Real Estate Advertising
Facebook can be a powerful lead generation tool for real estate agents and brokers. And that’s understandable. Of Facebook’s billions of active monthly users, more that 50 percent sign in daily, and many of them spend over 700 minutes a month on the platform. That is also why businesses are...
Create an Instagram Campaign That Will Blow Up Your Brand
Do you want to start an Instagram campaign? To run a successful Instagram campaign, you need to understand how your audience interacts on Instagram. Instagram is an exciting platform, and it’s one of the fastest growing out there. It has more than 300 million active users each day. But beware:...
Instagram Marketing Mistakes to Avoid at All Costs 2021
There are some rookie Instagram Marketing Mistakes people are making on Instagram. Here are my Instagram marketing tips that can help you avoid them. Since 2010, when Instagram came into social media existence, top brands, social media influencers, celebrities and smart entrepreneurs have taken advantage of Instagram to engage their...
Instagram Ads: How Much They Cost & How To Use Them 2021
Instagram is one of the best social networks to advertise on. It has grown to be just as big of an advertising platform as its parent company, Facebook. As of March 1, 2021 there were a reported 133,800,000 Instagram users in United States of America in, accounting for 40% of...
Facebook Ad Targeting: High-Converting Strategies 2021
Google Ads and Facebook Ads are the two major platforms for advertising online. While Google has its advantages, this article’s focus is on Facebook. Facebook is the largest social media platform online According to Pew Research statistics, it has consistently maintained more than double the traffic of its nearest competitors...
Facebook Advertising: A Step-by-Step Guide 2021
People suck at making Facebook ads work for them. They don’t truly understand their target audience, so they place ads in the wrong people’s news feed. In this article, I'll show you how to set up your facebook advertising campaigns correctly. How often do you hear things like: “Facebook has...
Targeting Baby Boomers With Paid Ads 2021
Targeting baby boomers may seem like an afterthought when you put together the target audience for your paid marketing campaigns, but they still hold a lot of the country’s wealth and remain a key demographic. When Was the Baby Boomer Generation Born? Baby boomers were born between 1946 and 1964....
Targeting Generation X With Paid Ads 2021
Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Your customers are individuals, but they also belong to...
Targeting Generation Z With Paid Ads 2021
Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches...
Pay-Per-Click (PPC) Paid Marketing Explained 2021
Your brand has the power to reach millions of people around the world, and it only takes a few minutes to do. The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. How can you make the most of PPC Marketing?...
A Guide to Google SERPs For Real Estate SEO
The Google SERPs (search engine results pages) are the listings you see whenever you type a query into a search engine. Knowing the layout of the various Google SERP will uncover all of the Real Estate SEO opportunities for your Real Estate Website. This blog post should demonstrate to you just...
Facebook Messenger Marketing For Real Estate
Your real estate ads on Facebook face some pretty stiff competition. Email drip campaigns work great, but you’re still only getting a fraction of your leads to read your messages. Luckily in 2021 there is a MUCH better way to engage with your leads. It’s so good that according to...
Real Estate SEO or Real Estate PPC 2021
With 2021 starting to take shape, we are spending a lot of time talking about real estate SEO (search engine optimization). Specifically, when/if it is a good investment for Realtors, as compared to GoogleAds (formally AdWords, A.K.A Pay-per-Click, A.K.A. PPC), or other lead generation. In this blog I will demonstrate...
Real Estate Marketing Tips for 2021
In this blog post, I disclose my top real estate marketing tips for 2021. The real estate industry has had some interesting ups and down over the past decade - NAR (National Association of Realtors) membership hit its all-time high back in 2006 with 1,357,000 realtors before dropping dramatically with...
