Author: Stu Hill

The world is finally getting back to normal, but that doesn’t mean the pandemic is over just yet. What it does mean is that you now have an opportunity to make changes to your business that will make you a more prolific player in a post-COVID world. If you’re struggling...

Here are the essential steps to finding your place and becoming a top real estate agent in your market. How To Become A Top Real Estate Agent: 1. Identify Who You Are as a Real Estate Agent Charting a course in in your local real estate market starts with understanding...

If you're a real estate agent, starting a real estate podcast could be a great way to build genuine connections with your network and expand them organically — especially now that people are craving original content more than ever. Here's how to start one: A podcast can be a great...

As an agent, your brand should breed trust, speak the truth and communicate value to anyone who comes across it. So, as you're starting to build your brand, think about these five important questions. 1. Who do you want to reach?  If you chase two rabbits, you’ll catch neither. This...

Have you started thinking about your social media planning for real estate in 2021? Now is the time to start creating a social media plan for your real estate business. Social Media Planning For Real Estate Agents 2021 The first step — and one of the most crucial — is...

A great real estate slogan can help set you apart from the when it comes to personal or team branding. Real estate slogans are the summation of your value in four words or less. The amazingly talented agents, teams, and brokerages on this list have some of the best real...

Hiring A Real Estate ISA Today it seems like every real estate agent who generates leads is looking at hiring a real estate ISA (inside sales agent) to call and manage their leads for them. Seems like an easy enough concept, right? Just find someone to call leads and set...

In developing marketing materials, and effectively answering real esate common marketing questions, or justifying an action, or real esatate marketing execution (using facts) we look up a lot of statistics for our clients. Here is a list of some of the most common real estate marketing questions we've received, and...

You need a great website if you want to even have a chance of dominating your market. Here are the best real estate website designs of 2020. Competition for leads online will only get fiercer in 2021. That means you need a great looking website if you want to even...

Here are The Best Real Estate Marketing Techniques For 2021 (you'll note that none are Facebook) Here are the Best Real Estate Marketing Techniques For 2021 (you'll note that none are Facebook) 1. Market Yourself on the World’s Biggest Real Estate Website You don’t have to reinvent the wheel to...

Here are 30 social media post ideas that should get you through the month. Rinse and repeat. DAY 1: I'M GRATEFUL FOR…DAY 2: MY WORKSPACEDAY 3: FAMILY PORTRAITDAY 4: OUTFIT OF THE DAYDAY 5: FAVORITE SNACKDAY 6: FAVORITE LOCAL BUSINESSDAY 7: A FURRY FRIENDDAY 8: A BLAST FROM THE PASTDAY...

Here are a list of the most common real estate questions. These are the top 52 questions that a customer who is actually interested in buying, selling, or investing in real estate may have. One for each week of the year. Answer them in your weekly blog. post or email...

Email marketing in real estate is an effective. However, you may not be seeing the results from your email campaign that you feel you should. The problem is likely that your customers are receiving the “marketing” but not the “message.” In this blog I have included some real estate email...

Here are some best practices for creating a real estate billboard campaign: The fewer the words, the better: Considering that people are on the move when they read billboards, allot for about six seconds of reading time; that’s the industry average for reading a billboard. So, six words is about the...

Do real estate billboards work? Yes, they do, if you follow these rules: Billboards might seem a little old school, however, there are numbers proving that they still drive awareness of a brand, but only when advertised correctly According to a report released by the Outdoor Advertising Association of America...

Hopefully, everyone understands why the need to monitor their online reputation is obvious. Every business — and in today’s world, every personality — needs to be aware of what is being said about them online. But how do you do that? Who has time to slog across the internet, looking...

Monitoring your real estate brand is critical. There's opportunity in amplifying positive mentions. Here re my tips for real estate brand monitoring. In today’s online world, it seems there are stories every week about an agent getting fired, losing it on video or saying something questionable online. The internet works at...

One of the hardest lessons for new agents to learn is that when it comes to real estate marketing, less is indeed more. Of course in the trenches, this is easier said than done. In order to please finicky homeowners, today’s agents have to choose between single property websites, Matterport...

Real estate agents love putting their face on things. Billboards, signboards, postcards, the sign at the local swim club. Marketing and branding in real estate hasn’t changed all that much over the years but here’s the thing, consumers expectations have. A LOT. “The businesses of the past were built on...

5 Rules for How To Do A Successful Virtual Open House Here are our 5 fules for how to do a successful virtual open house: 1. Change Your Signage to Promote Your Virtual Open House Micheal Lafido, Chicago Broker, Founder of Luxury Listing Specialist Certification (LUXE) Over in Chicago, luxury...

Real estate farming is the strategy real estate agents use to position themselves as the go-to resource for a particular neighborhood. To successfully farm a neighborhood, first you must learn all you can about the properties and the people living there. Then, create a message tailored to those particular people...

Here are the four most important things you have to remember when communicating with your farm area. 1. Every Message Must Provide Value First and foremost, every message you send must provide some sort of value to the people who are reading it. It doesn’t have to be the same...

There’s definitely an upfront cost to effective real estate farming, but the returns on your farm will pay for the investment many times over if you can stick with it. Here’s the typical annual cost for a real estate farming operation with 250 homes in it. Annual Real Estate Farm...

If you want to learn how to start a real estate brokerage in 2020, you could do worse than learn from Jeff. Jeff (not his real name) was a Brooklyn kid who managed to grow a literal mom-and-pop brokerage in Williamsburg to a small empire he sold to NRT for...

For a lot of brokerages out there, branding and naming your real estate seems like an afterthought finished in the car in between appointments and designed to be as bland and generic as possible… Another boring task to just get out of the way so you can get back to...

A Real Estate ISA is an Inside Sales Agent. The Real Estate Inside Sales Agent (ISA) model is a popular way to structure a team for lead follow-up. The Inside Sales Agent goes by many names. From phone animals to call crushers, whatever you call them, they play a key...

Your real estate agent bio is a fluid document Your real estate agent bio is a fluid document that should evolve with your career. It should be revisited at least annually. Your real estate agent bio, like your website, is a fluid document that should evolve with your career.It should...

Real Estate Tech Terms Every Real Estate Agent Should Know: The real estate tech terms that every real estate agent should know as as technology continues to change the way the industry operates. Brokers and agents have to be ready to shift when consumers do, and part of that is...

How much money or opportunity cost to you waste each day? Coffee Run $1,277: What you would save annually if you didn’t spend $3.50 daily on coffee. Actually cost you $8.90 per day. $85,305: What you would earn over 30 years if you instead invested the money monthly and earned...

We all know real estate agents should be advertising online. It’s key to building brand awareness, generating leads, promoting their listings, and gaining recognition as a top agent. As a brokerage, you also want to continually market your business in a way that will reach the masses and position you...

The White House’s tone changed from “this too will pass” to a much more sober admission that we, as a nation, need to take this seriously. Gov. Tom Wolf of Pennsylvania, where I live, has asked nonessential businesses to close and even shut down our state-owned liquor stores. This crisis...

While you can’t anticipate what the pandemic will do in the future, you can control how you respond to it. Follow these 10 strategies that’ll help ease your anxiety and reduce your stress. The coronavirus has officially become a pandemic. We’re in unknown territory in terms of how long COVID-19...

Take control and refocus your business as the industry (and the world) is going through a major shift. Just because there has been a change in the economic climate, it doesn't mean you can't quickly learn to adapt to the changing situation. As a Realtor, there's a lot you can...

Real Estate Slogans & Taglines can help set you apart from the crowd. Sure, your logo was designed by a pro, your website looks amazing, and you toiled over your latest business card. Real Estate Slogans & Taglines should sum up your real estate value in four words or less?...