Zillow Zestimates often elicit mixed reactions, but one thing's for sure, they're here to stay. We've all seen it: the homeowner who obsessively sends Zestimate updates, clients who disregard local expertise in favor of Zestimates, and buyers who make lowball offers based on perceived Zestimate inaccuracies. So, how precise is...
Why YouTube Marketing is a Must for Realtors
Leveraging YouTube Marketing and creating engaging and informative videos is a potent way to connect with potential real estate clients and generate inbound marketing leads. YouTube is the world's top video-sharing platform for doing so. In this blog post we're going to explain several reasons why YouTube Marketing is essential...
CHAT GPT-4 for Real Estate Market Research
Hey there, real estate enthusiasts! Stu Hill from CHEM.agency here, and today, we're going to explore how we can utilize the advanced language model, GPT-4, to gather information on real estate trends in Sacramento, California, despite its official knowledge cutoff date in 2021. So buckle up, because we're in for...
GPT-3.5 vs. GPT-4: A Comparative Experiment for Real Estate Blogging
Hello, real estate enthusiasts! Stu Hill from CHEM.agency is back, and today we're going to dive into a fascinating experiment comparing the capabilities of GPT-3.5 and GPT-4 AI language models for creating blog content. This comparison will help you decide which model is more suitable for your real estate blogging...
USB Condoms for Realtors
Realtors rely heavily on electronic devices like smartphones, tablets, and laptops to manage their business, keep track of appointments, and communicate with clients. With this increased reliance on technology comes an increased need for privacy and data protection. USB condoms, also known as USB data blockers or sync stoppers, offer...
Real Estate Website Redesign Tips
In today's highly competitive real estate market, having a visually appealing, user-friendly, and search engine optimized website is crucial for attracting potential clients and staying ahead of the competition. A website redesign can breathe new life into your online presence, offering a wealth of benefits and opportunities for growth. In...
Blogging: A Real Estate Agent’s Secret Weapon
In our increasingly connected world, where information is just a few clicks away, real estate agents must adapt and innovate to stay ahead of the curve. A powerful way to make a lasting impact and elevate your real estate business is by incorporating a blog into your website. In this...
Should I Wear A Suit To Work as a Realtor?
As a real estate agent, it's important to project a professional and trustworthy image to clients. One of the best ways to do this is by wearing a well-tailored suit from Harris and Howard, a leading provider of custom-tailored suits for professionals. A Well Tailored Suit Here are some reasons...
GPT-4 in Real Estate: Improving Real Estate Marketing and Sales
Artificial intelligence (AI) has been making inroads in real estate. As the latest and most advanced language model developed by OpenAI, GPT-4 has the potential to enhance the possibilities for AI in the real estate industry. Chat GPT-4 For Real Estate Here are some of the possible ways AI and...
Real Estate Marketing Techniques for Today’s Agents
Over the years, real estate marketing techniques have evolved significantly. Today's agents can leverage technology like virtual tours, 360-degree photos, social media advertising, and personalized services to reach and engage potential buyers and sellers. These techniques can help agents stand out in a competitive market and generate more leads and...
Easter Real Estate Marketing Ideas
Spring has sprung, and with it comes the Easter season – a time for new beginnings, renewal, and fresh opportunities. As a real estate agent, Easter can be a great opportunity to connect with clients, promote your listings, and showcase your brand. In this blog post, we'll explore some Easter...
Free Resources for Real Estate Lead Generation: A Comprehensive Guide
Real estate agents are always looking for new ways to generate leads and attract potential clients to their business. While paid advertising and traditional marketing methods can be effective, there are many different types of resources that agents can develop to generate leads and build their reputation as a thought...
50 Real Estate Marketing Ideas For 2023
Are you a real estate agent or broker looking for new and innovative ways to market your properties and services in 2023? With the rapid pace of technological advancement and changing consumer preferences, it's more important than ever to stay up-to-date with the latest marketing strategies. Real Estate Marketing Ideas...
Real Estate Company Names: Creating a Modern Brand Identity
In today's competitive real estate market, it's important to stand out and make a lasting impression. One way to do that is by creating a modern real estate company with a creative name. A well-crafted name can help your company be easily remembered and make a strong impression on potential...
15 Effective Real Estate Prospecting Ideas to Grow Your Business
Real estate prospecting is the process of identifying and pursuing potential clients in order to generate new business. It's a critical aspect of any real estate agent's success, and with the right approach, can yield great results. In this blog post, we'll explore 15 real estate prospecting ideas that can...
What does ISA stand for in Real Estate?
In real estate, an Inside Sales Agent (ISA) is an essential member of a real estate team. They are responsible for generating leads and following up on them to convert them into actual clients. An ISA typically works in an office setting and uses phone, email, and other communication channels...
Real Estate ISA: What It Is and Why You Need One
In today's fast-paced real estate market, having a strong sales team is essential to drive growth and success. One key member of that team is a Real Estate ISA (Inside Sales Agent). Why You Need A Real Estate ISA: Generate More Leads An ISA follows up quickly and efficiently, improving...
Real Estate ISA: Why Your Business Needs an Inside Sales Agent
Are you a real estate professional looking to take your business to the next level? If so, it may be time to consider hiring a real estate inside sales agent (ISA). An ISA can be an invaluable asset to your team, helping you generate leads, qualify potential clients, and close...
Creating Hyperlocal Real Estate Content: A Guide for Realtors
In this blog post, we'll discuss how to write hyperlocal real estate content that resonates with your target audience and helps you establish yourself as a go-to resource in your area. Real estate marketing is an ever-evolving field, and with the growth of technology, hyperlocal marketing has become a critical...
The Best Real Estate Marketing Blogs
Real estate marketing is an ever-changing landscape that requires constant attention and adaptation. One of the best ways to stay informed and up-to-date is by following real estate marketing blogs. These blogs offer insights, trends, and best practices that can help you improve your marketing strategies and grow your business....
Hyperlocal Real Estate Marketing: Common FAQs and Answers
Hyperlocal real estate marketing is an effective strategy for real estate agents who want to focus on a specific neighborhood or community and generate leads and sales within that area. However, many agents may not be familiar with the best practices, strategies, and techniques for successful hyperlocal marketing. In this...
The Best Ways To Generate Real Estate Seller Leads In 2023
If you work in Real Estate, you’ve probably come to the realize you NEED seller leads to become a top producer. Then, once you get your foot in the door, you’re going to need a rock-solid listing presentation if you want even a slight chance of getting the listing. Even...
The Power of Hyperlocal Marketing in Real Estate: Examples & Strategies
As a real estate agent, your success hinges on your ability to connect with potential buyers and sellers in your local market. And one of the most effective ways to do that is through hyperlocal marketing. Hyperlocal marketing is a strategy that targets a specific geographic area, such as a...
Real Estate SEO: Can FAQ Pages Help Boost Your Rankings?
If you're a real estate agent or broker looking to improve your online visibility and generate more leads, you may be wondering if FAQ pages are a good strategy for real estate SEO. The short answer is yes - FAQ pages can be a powerful tool for boosting your rankings,...
Close More Deals with These Real Estate SMS Scripts
SMS, or text messaging, can be a powerful tool for real estate agents to communicate with clients and potential leads. It is quick, convenient, and can be used to send personalized messages to a large group of people at once. Here are a few real estate SMS scripts that you...
The Power of Hyperlocal Marketing for Realtors
As a Realtor, you understand the importance of marketing to attract potential clients and close deals. While traditional marketing strategies such as newspaper ads, flyers, and billboards can still be effective, hyperlocal marketing is quickly becoming one of the most powerful tools in a realtor's arsenal. Hyperlocal marketing is a...
Pros & Cons of Using AI Content on Real Estate Websites
The use of artificial intelligence (AI) is becoming increasingly popular in the real estate industry. AI-generated content is being used to create property descriptions, virtual tours, and other marketing materials. However, there is a debate on whether AI content is helping or hurting real estate websites. In this blog post,...
Video Marketing for Real Estate Agents: Why it Matters and How to Do it Right
In today's digital age, video marketing has become an essential tool for real estate agents to effectively promote their services and properties. With the rise of platforms like YouTube, Facebook, and Instagram, video marketing has become an incredibly popular way for real estate agents to connect with potential clients and...
12 Clever Real Estate Prospecting Ideas to Generate More Leads and Close More Deals
Real estate prospecting is an essential activity for any real estate agent looking to grow their business. The process of prospecting involves identifying potential clients and then reaching out to them in a targeted and personalized manner. Here are 12 clever real estate prospecting ideas to help you generate more...
Text Your Way to Success: 20 Real Estate Text Messaging Scripts
In today's fast-paced world, people prefer quick and convenient communication methods, and text messaging has become one of the most popular ways to communicate. Real estate professionals have realized the importance of texting and have started using it to communicate with their clients and prospects. In this blog post, we'll...
Real Estate SEO Tips: How to Rank Higher in Search Engines
As a real estate professional, you want to be visible to potential clients who are searching for properties or real estate services in your area. One of the most effective ways to achieve this is through search engine optimization (SEO). With the right SEO strategies, you can rank higher in...
3 Proven Real Estate Lead Calling Scripts to Boost Your Sales
Real estate lead calling can be a daunting task, but it is a crucial part of any successful real estate business. It's essential to have a well-planned script that is tailored to your audience and the stage of the sales process. In this blog post, we'll provide you with three...
Why Your Real Estate Business Needs A Memorable Slogan
Real estate slogans are catchy, memorable phrases that agents and agencies use to market their services to potential clients. They can be used in advertising campaigns, on business cards, on yard signs, and on social media. A good slogan can help an agent or agency stand out from the competition,...
How CHEM.agency & Chat GTP Help Real Estate Agents
Learn how CHEM.agency uses Chat GPT to help real estate agents with content creation, lead gen, market analysis, and personalization. Real estate is a highly competitive industry, and real estate agents are constantly looking for new and innovative ways to stay ahead of the competition. One such way is to...
How To Build Hyper-Local Real Estate Neighborhood Pages
In this article I'll show you how create the perfect hyper-local real estate neighborhood pages for your real estate website. Hyper-local Real Estate Neighborhood Pages serve as evergreen content for your real estate website that draw visitors to your by providing target comprehensive information. These pages will drive insane traffic...
Real Estate Sold Signs That Will Make You Stand Out
Real estate SOLD signs can show off your professionalism and sense of style. However, they should also Real estate SOLD signs should also drive website traffic and boost your real estate marketing efforts.
How To Write A Great Real Estate Agent Bio
Here are some tips to help you craft an engaging real estate agent bio that will connect with readers and convert leads into clients.
Real Estate Agent Biography Templates
In this article, I've provided three free real estate biography templates, as well as nine great examples of real estate agent biography templates.
Real Estate Farming: How to Start Your Real Estate Farm
Done successfully, real estate farming capture at least 30% of all sales in a target area, making real estate farming an extremely effective and dependable way to market a real estate business. In this article, I'll walk you through my detailed farming strategy.
The Best Real Estate Marketing Companies of 2022
Looking to power up your real estate marketing? Here are the best real estate marketing companies that can help solve your most pressing marketing challenges with efficient, outsourced solutions.
How To Write A Great Real Estate Agent Bio
Here are some tips to help you craft an engaging real estate agent bio that will connect with readers and convert leads into clients.
Real Estate Agent Biography Templates
In this article, I've provided three free real estate biography templates, as well as nine great examples of real estate agent biography templates.
How to Convert Real Estate Leads With Bad Phone Numbers
In this article, I’ll share my highly effective Bad Phone Number Email Campaign. Use it to encourage your “bad leads” to respond with a good phone number.
Real Estate Branding: How To Build Your Real Estate Brand
Building a real estate brand is HARD. Really hard. If you want to build a brand that lasts, you’re going to need some help.
Mistakes to Avoid: Real Estate Business Card Fails
If your considering upgrading your real estate business card to help you nail your next meeting, here are some examples of design clichés to avoid. 1. Too Much Clutter! Look, we get it. Even if you’re doing great, money is money. Spending extra for back-and-front printing can add up. Here’s...
Hyper-Local Real Estate Blog Post Ideas
Don't just tell people your a hyper-local real estate expert. Show them by exhibiting your knowledge of community goings on - while providing your neighbors some useful info on how they can enjoy life in your community.
5 Ways to Build a Stellar Small Business Brand Identity
Most of the world’s largest brands started out as ideas and small businesses. And no matter the size of your company, there’s no reason it cannot grow into the business you envision. But for that to happen, you must have a solid brand in place. What comes to mind when...
Best Real Estate Business Cards 2023
When you hand it over, does your real estate business card make an statement and reflect your personal brand? For some inspiration, I've compiled a list of, what I think, to be the 20 best real estate business cards of 2023! https://youtu.be/TZH6tyt9B2g 20 Best Real Estate Business Cards of 2023...
Real Estate Email Templates
Most leads, especially millennials, prefer to be contacted via email. Writing effective real estate email templates will help you close more deals in 2022. However, for many agents, writing effective emails can be challenging. To help you, I've put together this resource of effective real estate email templates you can...
Google Reviews Update: How It Will Affect Real Estate Agents
Each day, Google usually releases one or more changes designed to improve its search results. Here's an updated to Google Reviews that ALL Real Estate Agents should take note of. Most updates aren’t all that noticeable but Google says these regular updates “help us incrementally continue to improve the experience...
Viral Real Estate Blog Ideas
Even in this age of social media, a real estate blog is still one of the best ways Realtors can show off their expertise to potential clients. Coming up with great blog topics can be challenging, which is why I’m giving you my top 80 viral real estate blog ideas...
How To Get More Leads From Your Open Houses
This is the real estate text message template that pings tens of thousands of cell phones every Saturday. There is a huge missed opportunity for real estate agents who rely on a message template sent from their Real Estate CRM or open home attendee management software.
Funny Real Estate Videos
Looking for some inspiration for your next real estate marketing campaign? Check out some of our latest real estate video masterpieces.
Creating A Custom Lead Generation Plan
In the article I'll show you how to create a custom lead generation plan that fills your pipeline with leads and referrals
Viral Real Estate Blog Ideas For 2022
We manage 100's of real estate blogs for our clients. Here are our best viral real estate blog ideas to get you started.
Headshot Tips For Real Estate Agents
A high-quality Realtor headshot is an essential marketing asset for any real estate professional. In the world of digital marketing, the real estate agent headshot is often the first time your prospects, leads, and clients will see your face. This makes having a professional, polished photo that represents who you...
Hyperlocal Marketing Strategies For Realtors
Getting eyeballs and leads from your website and marketing is difficult. The big portals rule the listing search game. The good news is you can compete and don’t have to pay the big bucks to buy online leads from third parties when you make your marketing focus hyperlocal. Engaging effectively...
How To Get Real Estate Listings in 2022
Wondering how to get real estate listings in today’s market? Don’t have enough seller leads? Don’t sweat it. Some of the most successful luxury real estate agents in the country struggled just as hard. Learning their secrets to getting real estate listings can be a game-changer for your career. To...
The Best Ways To Generate Real Estate Seller Leads In 2022
If you work in Real Estate, you’ve probably come to the realize you NEED seller leads to become a top producer. Then, once you get your foot in the door, you’re going to need a rock-solid listing presentation if you want even a slight chance of getting the listing. Even...
Words To Enhance Your Real Estate Listing Descriptions
Writing a real estate listing description can be tough. Here are over 700 words that you can use to tell your listing's story. Creative Listing Description Words Words to Describe Starter Homes In Real Estate Listing Description VersatileHandyman specialLots of potentialAmple closetsFull basementCozyPied a terreEndless possibilitiesMove-in readyNeeds your finishing touchUsable...
Facebook Messenger Marketing Gets 242% Higher Open-rate Than Email
Real Estate Ads on Facebook face some pretty stiff competition. Email drip campaigns work great, but only a fraction of your messages get read. There is a MUCH better way to engage with your leads. So much better in fact that, according to a study by Hubspot, this method boasts...
How to Create a Real Estate Lead Generation Plan
One of the most common mistakes my coaching clients make is that they never take the time to create a diverse real estate lead generation plan that really works for them. Instead, they jump from strategy to strategy and guru to guru and never really find the mix that generates...
Real Estate Prospecting Ideas for 2022
Real estate prospecting is all about outreach. A real estate prospector emails, texts or door knocks, to initiate contact with potential clients. While real estate lead generation strategies help bring the clients to you, real estate prospecting is all about going out and finding the clients. Here are some real...
Real Estate Lead Generation Ideas for 2023
Real estate lead generation is constantly evolving. Many agents are looking for new and innovative real estate lead generation strategies in addition to Facebook advertising. What brought in great leads at an affordable rate just a few months ago might not work today. To help you think outside the box,...
The Best Real Estate Logos of 2023
As the real estate industry continues to evolve, building a brand that stands out is more important than ever. Great real estate logos are fast becoming one of the main ways real estate agents cut through the noise. Here is our 2023 list of the best real estate logos ....
How To Survive In Real Estate
I know many agents who consistently clear seven figures in gross commission income (GCI) annually after only a few years in the business. Their secret? They avoided common mistakes that cause many new agents to burn out and quit. To help you avoid some common pitfalls, I've put together this list...
Unlimited Real Estate Seller Leads
Are you generating enough Seller Leads to support your real estate business? Here's how you can generate unlimited real estate seller leads, anywhere! Do you have a good balance between the volume of real estate buyer leads and real estate seller leads that you're generating? In this video I'll discuss...
Real Estate Farming FAQs
Here are some of the most frequently asked questions (and answers) about real estate farming. https://youtu.be/VCTJezilMus Real Estate Farming Frequently Asked Questions You should include less than 500 homes in your real estate farm. Real estate farming is an effective marketing strategy, but bigger isn't always better. With real estate...
Seller Lead Landing Pages
Here's a video overview of the Real Estate Seller Lead Landing Pages from CHEM.agency. You can team up our seller lead landing pages with any Google Ads (formally Google Adwords), Facebook, Instagram, LinkedIn, Twitter advertising program. Setup is just $250 - one-time Valuations are $0.50 each (packages available). Schedule a...
Lead Capture Functionality – Free vs. Paid IDX
Is your real estate website generating any leads? In this video I compare the lead capture functionality of the FREE IDX tool provided by CRMLS to the iHomefinder Eureka IDX system. I'll show you how we use an iFrame to insert the free IDX tool and the features that offers,...
Real Estate Hashtags
In this blog post, I'm going to give you the best real estate hashtags to use for your real estate social media posts. I'll also go over a real estate hashtag strategy that will help you 10x your followers on Instagram, Twitter, and LinkedIn. What Are Real Estate Hashtags Anyway?...
How To Get Real Estate Leads To Call You Back
Is there anything worse than working new real estate leads, only to have them ignore your calls and emails? After all, you’re getting leads, so your real estate lead generation strategy seems to be working fine. They just don’t seem to want to talk to you. What are you doing...
Why You Need A Real Estate Lead Generation System in 2021
Here’s why having a solid real estate lead generation system is important, and why you need one that is diversified, and how to build a system. Why you need a real estate lead generation system in 2021: How do you find new clients to work with in your real estate...
Seller Lead Text Message Scripts
Email is great, but everyone reads their text messages. I've compiled for you some of the most effective real estate seller lead text message scripts for you to send in addition to some other information. Even if you call a real estate seller lead the moment they have submitted their...
Facebook Real Estate Ad Examples
Advertising on Facebook can prove lucrative for your real estate firm, but it’s not without its hurdles. Here’s three Facebook Real Estate Ad Examples where Real Estate Agents found their audience with Facebook’s social media platform. It’s no secret that Facebook, given the social media giant’s size and userbase, is...
Open House Follow-up Email Templates
The secret to writing follow-up emails that convert is to give leads something they want and make it easy for them to get it from you. To help you put your campaign started, we've put together this list of the best Open House Follow-up Email Templates to send in 2021,...
Handling Real Estate Leads With Bad Phone Numbers
“All my leads have bad phone numbers!” Stop right there! Don’t throw them in the trash just yet. Change your perspective—from “bad leads” to massive opportunities! In this article, I’ll share a highly effective Bad Phone Number Leads Email Campaign. Use it to encourage your “bad leads” to respond with a good phone...
Real Estate Slogans & Real Estate Taglines
Effective real estate slogans and real estate taglines define your brand and communicate your real estate value proposition in four words or fewer. When it comes to personal or team branding, powerful real estate slogans can help companies stand out in a crowd. How much thought have you given to...
The Real Estate Facebook Ads System Only The Best Agents Use
Most real estate agents are burning cash on Facebook with little-to-no ROI. They tell their clients they “do” social media advertising but, for the most part, that simply means they ‘boost’ a post from their Facebook page for a measly $15-$30, which might get a small amount of reach and...
Real Estate Email Marketing ROI $1 Spent Can Generate $38 in Profit
You may have heard that social media marketing is the most effective digital channel for real estate marketing; however, this isn't really true. Email marketing for Real Estate is still king, in terms or ROI. While social media should be in the mix with your other digital marketing channels, a...
Top Real Estate Video Influencers To Keep Your Eye On
Being one of the top real estate video influencers is based on multiple factors — creativity, expertise, reach, consistency and impact. Many of the video creators featured on this list bring their team members into the mix. In addition to highlighting different personalities and styles, this allows them to showcase...
CMA Videos Are A Game-changer for Generating Listings
The best way to add value to homeowners right now is to provide regular CMAs. We've found that emailing a CMA videos is a game-changer. Unsolicited Video CMAs The best way to add value to homeowners right now is to provide an updated comparative market analysis (CMA) of their home....
Best Real Estate Blogs For Agents To Read in 2021
I scour a number of real estate blogs every day looking for trending topics, and unique marketing ideas, to share with our clients and readership. In this blog article, I've compiled a list of real estate blogs every agent should scan through regularly for fresh ideas. Best Blogs For Real...
Using Bluetooth Beacons For Real Estate
Real estate is one of those transforming industries that has recently picked up great interest in Bluetooth beacon-based marketing for boosting customer experience. With increasing blindness towards billboards and sale signs, realtors and marketers have to switch to alternate ways of delivering information to prospects. What better than delivering information...
Real Estate Email Marketing Tips For Success
How can you make sure your emails aren’t sent to the trash upon receipt? They need to stand out. Here are a few real estate email marketing tips to get more eyes on your emails, every time. According to Review42, more than one hundred emails hit the average person’s inbox...
What is Circle Prospecting Real Estate?
Circle prospecting in real estate is an effective marketing strategy that involves contacting homeowners in a radius from a most recent sale or listing in the area. Circle Prospecting in real estate may also be called geographic farming in your market. Farming also involves choosing a target neighborhood and contacting...
Circle Prospecting Tactics That Will Get You More Listings
Circle prospecting is a proven process that can help you grow you real estate business and find new real estate buyers and real estate seller customers. It allows us to build relationships with the people in a neighborhood by sharing information about the activity around them. If your buyers lost...
What is Digital Farming? + How To Build A Digital Farm
Digital farming for real estate begins with an email list of owners in a particular neighborhood that allows us to reach out to those people and provide value consistently. Digital farming doesn’t replace things like mailers, phone calls and circle prospecting. But it is a low-cost that makes good use...
Real Estate Lead Generation Strategy
When it comes to real estate lead generation strategy, agents often fall into a binary way of thinking. “There are real estate seller leads and there are real estate buyer leads and I need two distinct approaches for each.” While it is important to be strategic about how you target...
Get More Real Estate Listings in 2021 (3 Focus Areas)
We always want to get more real estate listings, But even more so when we're in a sellers market and inventory is tight. Here are three areas to focus your marketing on to get more real estate listings in 2021. So how can you assure that all of your marketing...
Real Estate Seller Lead Ideas
Listings are king in this market. Here are my top real estate lead generation ideas for 2021 that generate real estate seller leads and listings! Establish connections in local Facebook communities and position yourself as a resource/educator (not a salesperson!)Leverage custom real estate seller lead landing pages with contact forms...
How To Get Free Real Estate Leads in 2021
An easy way that you can start to generate free real estate leads is by simply creating and optimizing community pages on your website. While the leads are free, your only investment, if you already have a suitable website platform to build the pages on, is your time. It's a...
Local Real Estate SEO Domination in 2021
When it kicks in, Local Real Estate SEO is an unbelievable win for your real estate business. This is the day you begin to get a steady stream of leads, that you can't stop. Free! In this article I cover the methodology of our local real estate SEO program. The...
Why You Should Own Your Real Estate Marketing Platform
Your real estate website is the hub of all of your real estate marketing. In this video I explain the three top reasons that you should own your real estate website. As real estate website designers and real estate marketing consultants, we've spent the last 16+ years assisting real estate...
The Best Real Estate Hashtags to use in 2021
In this blog post, I'm going to give you the best real estate hashtags and show you how you should use them for your real estate marketing. What Are The Best Real Estate Hashtags? Real estate hashtags phrases with no spaces between words, with a # sign infront of them....
What It Takes To Build A Successful Real Estate Website in 2021
In this article I discuss the features every real estate website needs to be successful in 2021. These include Responsive Design, SEO, IDX, lead generation, and expert marketing agency team behind it. Real estate searches have skyrocketed by 253% in the past four years. And according to the NAR, 90%...
Videos Every Real Estate Agent Should Make in 2021
Here are the videos every real estate agent should make in 2021 Video is the future of real estate sales. Here are the videos that I think every real estate agent should make in 2021. Starting with my favorite! Stu Hill's vLog about the bLog: Videos Every Real Estate Agent...
Real Estate Lead Calling Script: First Call To A New Lead
I've mentioned before how important it is to keep on-top of your leads, in terms of follow up. Don't expect any lead to come back to your website on their own. Here is a real estate lead calling script you can use for the first call to a real estate...
How To Revive Dying Real Estate Leads
The thrill of cultivating a lead can easily be flattened if that lead suddenly becomes cold. It can leave a real estate agent or real estate ISA (real estate inside sales agent) feeling frustrated, often frustrated, wondering what exactly went wrong. It's important for real estate agents to remember that...
The Difference Between Branding & Marketing
What I’ve noticed from my years of experience in online marketing is that you probably think branding involves the following: ● Logos, color schemes, and website design – What should my logo be? What colors represent my business best? How do I go about with my web design?● Brand mentions,...
How To Use Instagram Reels For Your Brand
If you’re looking to take your Instagram marketing game to the next level, it may be time to start experimenting with Instagram Reels. Instagram Reels are short 15- or 30-second videos that play on a loop and can be dubbed with music or videos. The videos play on a loop...
How to use Facebook for Real Estate Advertising
Facebook can be a powerful lead generation tool for real estate agents and brokers. And that’s understandable. Of Facebook’s billions of active monthly users, more that 50 percent sign in daily, and many of them spend over 700 minutes a month on the platform. That is also why businesses are...
Create an Instagram Campaign That Will Blow Up Your Brand
Do you want to start an Instagram campaign? To run a successful Instagram campaign, you need to understand how your audience interacts on Instagram. Instagram is an exciting platform, and it’s one of the fastest growing out there. It has more than 300 million active users each day. But beware:...
Instagram Marketing Mistakes to Avoid at All Costs 2021
There are some rookie Instagram Marketing Mistakes people are making on Instagram. Here are my Instagram marketing tips that can help you avoid them. Since 2010, when Instagram came into social media existence, top brands, social media influencers, celebrities and smart entrepreneurs have taken advantage of Instagram to engage their...
Instagram Ads: How Much They Cost & How To Use Them 2021
Instagram is one of the best social networks to advertise on. It has grown to be just as big of an advertising platform as its parent company, Facebook. As of March 1, 2021 there were a reported 133,800,000 Instagram users in United States of America in, accounting for 40% of...
Facebook Ad Targeting: High-Converting Strategies 2021
Google Ads and Facebook Ads are the two major platforms for advertising online. While Google has its advantages, this article’s focus is on Facebook. Facebook is the largest social media platform online According to Pew Research statistics, it has consistently maintained more than double the traffic of its nearest competitors...
Facebook Advertising: A Step-by-Step Guide 2021
People suck at making Facebook ads work for them. They don’t truly understand their target audience, so they place ads in the wrong people’s news feed. In this article, I'll show you how to set up your facebook advertising campaigns correctly. How often do you hear things like: “Facebook has...
The Ultimate Guide To Millennial Marketing 2021
Millennials are a group with many supposed characteristics (lazy, narcissistic, open-minded, supportive). So how do you position millennial marketing? Howe and Strauss said that millennials are anyone born between the years of 1982 and 2004. Newsweek claimed that those dates should be 1977 to 1994. Time Magazine said 1980 to 2000. So...
Targeting Baby Boomers With Paid Ads 2021
Targeting baby boomers may seem like an afterthought when you put together the target audience for your paid marketing campaigns, but they still hold a lot of the country’s wealth and remain a key demographic. When Was the Baby Boomer Generation Born? Baby boomers were born between 1946 and 1964....
Targeting Generation X With Paid Ads 2021
Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Your customers are individuals, but they also belong to...
Targeting Generation Z With Paid Ads 2021
Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches...
Pay-Per-Click (PPC) Paid Marketing Explained 2021
Your brand has the power to reach millions of people around the world, and it only takes a few minutes to do. The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. How can you make the most of PPC Marketing?...
Facebook Messenger Marketing For Real Estate
Your real estate ads on Facebook face some pretty stiff competition. Email drip campaigns work great, but you’re still only getting a fraction of your leads to read your messages. Luckily in 2021 there is a MUCH better way to engage with your leads. It’s so good that according to...
The Best Performing Real Estate Ads of 2021
Are your real estate ads performing? Are they adding to your GCI? You might be getting leads, but are you getting potential buyers? Are your real estate ads helping build your brand or just making your phone ring? To help you answer these questions take a look at this list...
How to Dominate Google Beat The Competition & in 2021
Google's algorithm has changed so much this year. Page Experience is next, and there is a big update coming. Here are the 4 steps you should follow to ensure your real estate website continues to rank well and dominate Google. Page Experience Optimizatio, it becoming harder and harder, and it...
Hashtags for Real Estate 2021
In this Blog, I'm going to walk you through everything you need to know about real estate hastags, in plain English. Additionally, I'll go over a real estate hashtag strategy that will help you 10x your followers. What Are Real Estate Hashtags? Real estate hashtags are words or phrases preceded...
Getting Real Estate Clients in 2021
Here are the top ways real estate agents got clients in 2020 and how they plan to get real estate clients in 2021. Getting Real Estate Clients: What Worked for Agents In 2020 agents really focused on working their sphere of influence for referral clients in grow their business. Relationships...
Scripts For Real Estate Leads: Calling & Converting in 2023
When you're calling real estate leads, how many times have you been hung up on? Here are the best scripts for calling real estate leads, that work! How many times have you heard “Where did you get my number?” or “I didn't ask for anyone to call me!” Getting hung...
Real Estate Infographics: Creating Infographics For Real Estate
Infographics Are Great Freemium Content. Here is how you can create real estate infographics. As 2021 is beginning to gain momentum the marketing trend is strongly leaning towards search engine marketing - AKA content marketing. AKA inbound marketing. A major part of any search engine marketing strategy is lead conversion....
Real Estate Text Messaging Scripts For Agents & Brokers
In this article I am giving you real estate text messaging scripts that work. These Real Estate Text Messaging Scripts will get your leads to raise their hands via text messages that as the right questions. Every new agent thinks they know exactly what to say to leads in text...
Picking A Real Estate Domain Name
If you follow the tips and tricks in this article, it will help you in picking a real estate domain name that will work for your entire career. How to pick a domain name for real estate Like anything rare and desirable, good real estate domain names can be crazy...
Don’t “Buy” A Real Estate Website You Don’t Own
Your Real Estate Website is a big part of your business; an asset to your business. Each page of your website adds value to your real estate business every time it is attributed to the acquisition of a new customer. As such, you should own your real estate website, it's...
Real Estate Marketing Tips for 2021
In this blog post, I disclose my top real estate marketing tips for 2021. The real estate industry has had some interesting ups and down over the past decade - NAR (National Association of Realtors) membership hit its all-time high back in 2006 with 1,357,000 realtors before dropping dramatically with...
Generate Real Estate Leads Using Automated Text Message Marketing
Did you know that text messages have a whopping 97% open rate comparedto 20% for emails? The only problem is that tapping out individual texts toyour leads takes up way too much time you could be spending cold calling.Using the advanced text messaging platform you get with iMax CRM that...
Types of Video For Real Estate Agents
For most cultural shifts, it’s not what technology you’re using, but how and where you use it that matters. If you’re a real estate agent, your real estate videos are no different. Everybody’s making them, but almost no one is making them right. That’s why we’re going to cover some...
Bad Marketing Advice Given To Real Estate Agents
Advertising costs are only going up, reach is constantly declining and the competition for attention has reached a point where real estate agents are resorting to all sorts of clever tactics to get noticed across the web. 1. Social media is all about engagement Social media is really fun from...
