The difference between free IDX vs Paid IDX tools provided by a paid IDX provider such as iHomefinder, ShowcaseIDX, Diverse Solutions, IDX Broker, to name a few.
The tool-set provided by your MLS board is just a search tool. There isn’t any lead capture, email marketing, tracking, or the ability to integrate with other systems, such as your CRM.
In this video I dive into the functionality of your MLS board’s free IDX vs Paid IDX, and how that relates to SEO and getting your website ranked on Google.
If you have any questions about marketing your real estate business, please give me, Stu Hill, a call at +1-628-207-2004
See Also: Lead Capture Functionality – Free vs. Paid IDX