We always want to get more real estate listings, But even more so when we’re in a sellers market and inventory is tight. Here are three areas to focus your marketing on to get more real estate listings in 2021.
So how can you assure that all of your marketing efforts and lead engagement strategies are optimized for landing listings? Schedule a free real estate marketing consultation with my team!
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See How We Get You REAL Results.
SEM – Unlock massive amounts of traffic with Search Engine Marketing (SEM) using a combined SEO/PPC strategies with clear ROI. See REAL Results
SOCIAL / EMAIL – our team creates epic content that will get shared, get links, and attract traffic back to your website for lead generation.
CRM – Tie all of your marketing efforts together, track your contacts across all channels, automate follow-up, and measure REAL results.
How to Get More Real Estate Listings In 2021
To get more real estate listings in 2021, focus on these three things:
Marketing (Lead Generation)
To get more real estate listings, take a look at your marketing strategies and make sure you’re including content that speaks to sellers, whether it’s neighborhood guides, downloadable tip sheets for getting your house “listing-ready,” or blogs that help with every step of the selling process.
Listings get listings, so to get more real estate listings in 2021 make sure you promote your sold real estate listings and include testimonials/reviews from past seller clients.
Showcase your expertise as a listing agent!
CRM Database (Lead Management)
According to NAR’s 2020 Profile of Buyers and Sellers, 89% of sellers said they would rehire their agent. However, only 26% actually did!
How could that possibly be? Follow-up. Too many agents fall off the map and don’t execute seamless nurture strategies. To get more real estate listings in 2021 you need to follow-up constantly with your real estate crm database.
This is when investing in technology and automation capabilities come into play. Unless you can clone yourself (if you can, I have questions)… you’re not able to be everywhere at once.
And, unless you can predict the future (again, let’s talk)… you’re not able to know exactly when your leads are taking action on your site, save properties, forwarding those properties to their spouses, etc.
Make sure you have the following in place to generate more real estate seller leads:
- A sleek and effective WordPress IDX real estate website that’s enjoyable to use and designed to convert.
- A consumer app that allows users to browse and favorite fresh listings on the go
- Sending eAlerts with timely, targeted listings
- Being available to text or call at the right time (while the lead is engaged and browsing)
Partner with technology that gives you predictive lead insights, allows you to send nurture marketing campaigns (that are automated, personalized, and targeted) and connects all of your leads with eAlerts that notify them about the properties they care about.
The name of the game is to run your database like a well-oiled machine, with every generated lead working its way through the funnel, getting the appropriate level of outreach, engagement, and nurture, so that when they’re ready to act, you’re right there ready to serve.
Buyer Leads Will Help You Get More Real Estate Listings
Yes, you read that right. Being the best buyers agent in your area will get you more seller leads. Remember what we said earlier? Seller leads and buyer leads are not binary groups that stay in their lane! They overlap: they buy, they move, they sell — and the best buyers’ agents are ready to swoop in every step of the way.
If you’re not keeping up with seamless lead follow-up with your buyer leads you’re missing out on opportunities for listings.
Too busy to stay on top of all of your real estate leads 24/7?
Aside from it being (literally) impossible for you to do alone, you didn’t get into real estate to stay glued to your phone, checking for lead activity and registrations on your site. That’s where tech comes in. Leverage a Lead Concierge
Service like CHEM.agency’s lead concierge service, you get expert lead response concierges acting on your behalf to respond to every lead, 24/7, in as little as 90 seconds, and they’ll nurture them for up to a year!
Finally, make sure you check out my best Real Estate Seller Lead Generation Ideas
Get A Free Consultation
See How We Get You REAL Results.
SEM – Unlock massive amounts of traffic with Search Engine Marketing (SEM) using a combined SEO/PPC strategies with clear ROI. See REAL Results
SOCIAL / EMAIL – our team creates epic content that will get shared, get links, and attract traffic back to your website for lead generation.
CRM – Tie all of your marketing efforts together, track your contacts across all channels, automate follow-up, and measure REAL results.
