How to Increase Your YouTube Views

Many real estate agents invest time and effort into creating high-quality, educational content for their YouTube channels. However, they often struggle with low YouTube views despite optimizing their real estate videos and maintaining a consistent uploading schedule. In this post, we’ll reveal a strategy that has helped increase video views by up to 70% through leveraging external sources.

Two Essential Video Types for Real Estate Agents on YouTube

To create a well-rounded YouTube channel, real estate agents need to focus on two types of videos: authority-building videos and appointment-generating videos.

Authority-Building Videos

These videos aim to garner as many views as possible to establish you as an expert in your local market. Consider this analogy: Hollywood actors first participate in blockbuster movies to gain fame, then pursue independent films they’re passionate about.

Pros and Cons of Authority-Building Real Estate Videos

Pros:

• Increased views and subscribers
• Enhanced brand and authority
• Easy content creation when inspiration is lacking

Cons:

• Fewer appointments generated
• Lower average watch time due to unfamiliar viewers
• Short-lived external bump in views

Appointment-Generating Real Estate Videos

For videos with lower view counts but higher appointment generation, focus on creating long-form, educational content aimed at buyers and sellers in your market. These videos require more time and effort but can lead to more appointments and long-lasting searchability.

Pros and Cons of Appointment-Generating Real Estate Videos

Pros:

• Higher appointment generation
• Increased average watch time
• Trust-building through informative content

Cons:

• Lower view counts compared to authority-building videos
• Time-consuming to produce and edit

It’s essential to strike a balance between these two types of videos to ensure your channel’s success and the growth of your business.

Leverage External Sources for More YouTube Views

To increase views for authority-building videos, consider this effective strategy:

While you may already be promoting your videos on social media and optimizing them for YouTube’s algorithm, there’s another approach to consider: harnessing the power of external sources, particularly Google.

By using recent news headlines as your YouTube titles, Google can associate your video with trending topics. This increases the likelihood that your video will appear in search results and attract more views. Be sure to reference the article you’re discussing in your video, spending 5-8 minutes breaking down the content and providing your reaction.

Keep in mind that this strategy won’t work every time, but when it does, your videos can gain significantly more views.

Conclusion: How Realtors Can Increase YouTube Views

To build a successful YouTube channel for your real estate business, adopt a strategic approach that combines lead generation and authority-building. While educational content may not always result in high view counts, it generates appointments and builds trust with viewers. Meanwhile, authority-building videos can significantly increase your views and establish you as an expert in your field. By focusing on both video types, you can create an effective YouTube channel that drives business growth.

Top 5 FAQs: Boosting YouTube Views for Real Estate Agents

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