Recruiting Top Producing Real Estate Agents is all about knowing what they’re looking for: opportunities, recognition for their efforts, and/or a better compensation plan.
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Opportunities
For top producers, opportunity could mean a leadership role, impressive title, learning something new, or accessing better training or mentors.
Recognition
Some top producing real estate agents thrive on the approval of others (like me!). And believe it or not, many companies aren’t good at giving credit or recognition. Top producers typically invest more time and money into their businesses than other agents, helping to recruit real estate agents to grow your real estate brokerage brand.
For this reason, I believe they deserve special treatment. You don’t need to kiss their butt; they just need to feel appreciated. Create unique, exclusive experiences like inviting them to sporting events. I once took my top agents to see Tony Robbins in Palm Springs. They still talk about this trip 16 years later.
Compensation
Many top producers negotiated their compensation plan long before becoming top producers. They’re now paying an unfair share of their commissions to their brokerage and are looking for a better compensation plan. Nonetheless, changing your compensation model to accommodate a top producer could lead to resentment among other agents on your team and divide your brokerage.
Instead, build your team or brokerage compensation plan to attract financially conscious top producers. If you already have an established compensation model, consider offering an upfront signing bonus.
