Realtors, don’t just tell people your a hyper-local real estate expert. Show them by exhibiting your knowledge of community goings on – while providing your neighbors some useful info on how they can enjoy life in your wonderful community with these hyper-local real estate blog post ideas.
There’s nothing worst than receiving canned content. It shows absolutely no effort or thought was applied by the sender. Personally, I’ll unsubscribe at minimum; furthermore it always leaves a bad taste in my mouth, thinking: Crappy effort. Why didn’t they do better?
As a marketing professional; specifically, a real estate marketing expert with approaching 20 years experience helping real estate agents structure their entire marketing strategy, I want to receive your communications, as long as they WOW me.
I market real estate agents and real estate agents market properties.
You, as a real estate professional, are also in the marketing business – you should be delivering the WOW!
The single piece of marketing advice I would give (if I could only give one) would be to never, ever use crappy canned (generic) content. Your brand has a voice and your brand needs to speak in that voice. Your brand is local, your clients are local, your a member of the community.
Put a little effort in and be proud to provide some hyper-local content to your neighbors. They’ll really appreciate it.
Real Estate Blog Post Ideas To Help Position You As The Hyper-local Real Estate Expert
Here are some real estate blog post ideas that you could use to show-off your local knowledge and position yourself as the local real estate (and neighborhood) export.
Real Estate Blog Post Ideas:
Family-Friendly Golfing in the [INSERT TARGET LOCATION] Area
The Top Boba Spots in the [INSERT TARGET LOCATION] Area
How to Celebrate Dad This Father’s Day Weekend in [INSERT TARGET LOCATION]
Where to Celebrate Pride in the [INSERT TARGET LOCATION] Area
Summer Events to Get Excited About in the [INSERT TARGET LOCATION] Area
[INSERT TARGET LOCATION]-Area Homes for Sale Perfect for Summer Hangouts
Things to Do in [INSERT TARGET LOCATION]
Save on Gas With These Staycation Ideas Near [INSERT TARGET LOCATION]
Mochinut: Mochi Donuts ( & Traditional Donuts!) in the [INSERT TARGET LOCATION] Area
Tacos & Margaritas to Try in the [INSERT TARGET LOCATION] Area
Pamper Yourself at These [INSERT TARGET LOCATION]-Area Day Spas
Little Steps to Take to Make Your Home Eco-Friendly
Spring Events to Get Excited About in the [INSERT TARGET LOCATION] Area
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