If you’re in the real estate business, you know how important it is to have a strong online presence. One of the most effective ways to reach potential customers is through PPC (Pay-Per-Click) campaigns. However, in order for your campaigns to be successful, you need to use the right keywords. In this article, we’ll discuss the best real estate keywords for PPC campaigns and how to use them effectively.
Keyword Research for Real Estate PPC
Before you start creating your PPC campaign, it’s important to do some keyword research. This will help you identify the keywords that potential customers are using to search for real estate-related services. There are several keyword research tools available, such as Google Keyword Planner, SEMrush, and Ahrefs, that can help you with this task.
When doing keyword research, you want to focus on finding keywords that are relevant to your business and have a high search volume. You also want to avoid using keywords that are too broad, as these will result in low-quality clicks that are unlikely to convert.
Once you have a list of potential keywords, you can use a keyword tool to determine the average cost-per-click (CPC) for each keyword. This will help you estimate the cost of your PPC campaign and determine which keywords are worth bidding on.
The Best Real Estate Keywords for PPC
Now that you understand the importance of keyword research, let’s take a look at some of the best real estate keywords for PPC campaigns:
- Homes for sale: This is one of the most popular keywords for real estate PPC campaigns. Potential buyers often use this keyword to search for homes in a specific location.
- Real estate agent: Many people turn to real estate agents when buying or selling a home. This keyword is a great way to reach potential customers who are in need of an agent.
- Property listings: Another popular keyword for real estate PPC campaigns is property listings. This keyword is often used by people who are searching for a specific type of property, such as a single-family home or a condo.
- Buy a house: This keyword is used by potential buyers who are actively searching for a new home. It’s a great way to reach people who are ready to make a purchase.
- Sell my house: On the other hand, if you’re looking to attract sellers, “sell my house” is a great keyword to use. This keyword is often used by people who are looking to sell their home quickly.
- Real estate company: If you’re a real estate company looking to attract new clients, this keyword is a must. It’s a great way to reach potential customers who are in need of real estate services.
- Residential real estate: This keyword is a bit more specific than “real estate company.” It’s a great way to reach potential buyers or sellers who are specifically interested in residential properties.
- Commercial real estate: If you specialize in commercial real estate, this is the keyword you should be using. It’s a great way to reach potential clients who are in need of commercial real estate services.
- Open houses: This keyword is often used by potential buyers who are interested in attending an open house. It’s a great way to promote your upcoming open houses and attract potential buyers.
- Real estate investment: If you specialize in real estate investments, this keyword is a must. It’s a great way to reach potential clients who are interested in investing in real estate.
- Luxury homes: This keyword is often used by potential buyers who are specifically interested in luxury properties. If you specialize in luxury real estate, this is a great keyword to use.
- Foreclosed homes: This keyword is often used by bargain-hunting buyers who are looking for a good deal on a foreclosed property.
- Mortgage: If you’re a mortgage lender, this is a great keyword to use. Potential homebuyers often use this keyword to search for mortgage lenders in their area.
- Real estate market: This keyword is often used by people who are interested in staying up-to-date on the latest trends in the real estate market. It’s a great way to reach potential customers who are interested in real estate news and analysis.
- Home appraisal: This keyword is often used by people who are in need of a home appraisal. If you offer appraisal services, this is a great keyword to use to reach potential customers.
- Real estate auction: This keyword is often used by people who are interested in buying or selling properties at auction. If you specialize in real estate auctions, this is a great keyword to use.
- Real estate broker: This keyword is often used by people who are in need of a real estate broker. If you’re a broker, this is a great keyword to use to attract new clients.
- Property management: If you specialize in property management, this is the keyword you should be using. It’s a great way to reach potential clients who are in need of property management services.
- Real estate appraisal: This keyword is similar to “home appraisal,” but it’s a bit more general. It’s a great way to reach potential customers who are in need of appraisal services for commercial properties, land, or other types of real estate.
- Real estate development: If you’re involved in real estate development, this is the keyword you should be using. It’s a great way to reach potential clients who are in need of development services for commercial or residential properties.
How to Use Real Estate Keywords Effectively
Now that you have a list of potential real estate keywords for your PPC campaign, it’s important to use them effectively. Here are a few tips to keep in mind:
- Use location-specific keywords: If you’re targeting a specific geographic area, be sure to use location-specific keywords in your PPC campaign. This will help ensure that your ads are seen by people who are interested in real estate services in that area.
- Create targeted ad groups: To maximize the effectiveness of your PPC campaign, create targeted ad groups based on specific keywords. This will allow you to create more targeted ads and landing pages that are tailored to the needs of your potential customers.
- Use negative keywords: Negative keywords are keywords that you don’t want your ads to show up for. For example, if you’re targeting “homes for sale,” you may want to exclude keywords like “rental properties” or “apartments for rent.” This will help ensure that your ads are seen by people who are interested in buying a home, rather than renting.
- Monitor and optimize your campaign: It’s important to constantly monitor and optimize your PPC campaign to ensure that it’s reaching your target audience effectively. This may involve adjusting your bid strategy, creating new ad groups, or testing different ad copy to see what works best.
Conclusion
In conclusion, choosing the right keywords is crucial for the success of your real estate PPC campaign. By doing keyword research and using relevant, targeted keywords, you can attract potential customers who are interested in your services. Just be sure to use your keywords effectively by creating targeted ad groups, using negative keywords, and monitoring and optimizing your campaign over time. With the right approach, you can create a successful real estate PPC campaign that helps you reach your business goals.
