How do I choose the right keywords for my website?

Choosing the right keywords for your real estate website involves understanding your target audience, conducting keyword research, and focusing on relevance. Follow these steps:

1. Understand your target audience: Identify preferences and language used in property searches.
2. Perform keyword research: Use tools like Google Keyword Planner, Ahrefs, Moz, or SEMrush to find relevant keywords with good search volume and low to moderate competition.
3. Focus on long-tail keywords: Target specific phrases with lower search volumes but higher conversion rates.
4. Include location-based keywords: Improve local SEO by incorporating city, neighborhood, or zip code.
5. Consider transaction type and property features: Attract clients by including keywords related to transactions, property features, and amenities.
6. Analyze competitors: Examine competitors' websites to identify gaps in their strategy or find additional keyword ideas.

By following these steps, you can select effective keywords that drive traffic and generate leads for your real estate website.