Your Website Homepage Isn’t Enough: You Need Real Estate Landing Pages
Have you looked at your Facebook or Google analytics for the ads you’re running and see you’ve generated hundreds of clicks to your website, but when you look in your CRM you see not one of those clicks generated a lead?
The reason you’re not converting leads is because you’re likely sending traffic to a page that is not optimized to convert them.
If you’re sending traffic to the homepage of your website you’re setting that visitor free to do whatever they want on your site and eventually leave.
The average visitor will only visit about two pages on your website before leaving (bouncing).
Since attention-spans are short, the window to convert that visitor into a lead is very small; so, you need to send them to a page that is expressly designed for the purpose of converting leads.
You need multiple landing pages that specificially geared towards the ad that is driving the traffic in order to best convert.
Here are some of the best converting landing pages:
Home Valuation
Home Search
William Fastow, Sothby’s International Realty, Washington, DC
Buyer Leads
Noctis Group, Blue Elephant Realty, Inc., Toronto, Canada
Local Guide
Holly Williams, RE/MAX Gateway, Alexandria VA
Exclusive Content
Doug Willis, Up2Date Real Estate, Pasadena, CA
