There’s a problem with traditional forms of lead generation―there are too many steps.
Each step in the process is an opportunity for a lead to lose interest orotherwise drop out of the lead generation process.
Contrast that with Facebook Messenger ads, where an individual has the option of starting a live conversation when they click an ad as opposed to filling out a form—eliminating several steps in the conversion process.
What’s really cool about this type of ad is you’re giving a lead the opportunityto start a conversation with you without coughing up their precious contactinformation, which can mean more leads at a lower cost and better responserates.
