Are you a real estate agent in Chicago, Illinois looking to improve your website’s SEO? One of the most important aspects of Real Estate SEO is keyword research, especially for hyperlocal real estate SEO. In this blog post, we will cover some of the best practices for performing keyword research and optimizing your website for local searches.
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Understand your audience
Before you start your keyword research, it’s important to understand your target audience. Who are the potential buyers and sellers in your area? What are they searching for when they look for real estate? Understanding your audience will help you identify the right keywords to use in your real estate SEO strategy.
Use long-tail keywords
Long-tail keywords are more specific phrases that are less competitive but still have a high search volume. For example, instead of using “Chicago real estate” as your main keyword, consider using “Chicago Lakeview single-family homes for sale” or “Chicago Wicker Park condos for rent”. These long-tail keywords are more specific and will attract more qualified leads to your website.
Focus on local neighborhoods
Chicago is a large city with many distinct neighborhoods. By focusing on local neighborhoods in your keyword research, you can attract more local traffic to your website. Some examples of popular Chicago neighborhoods include Lincoln Park, Lakeview, and Wicker Park. Use these neighborhoods as keywords in your content to improve your hyperlocal SEO.
Use Google’s Keyword Planner
Google’s Keyword Planner is a free tool that can help you identify the best keywords to use for your real estate website. Simply enter a keyword or phrase and the tool will provide you with data on search volume, competition, and related keywords. This information can help you choose the best keywords for your hyperlocal SEO strategy.
Chicago Real Estate SEO: Consider hiring a professional
Keyword research and SEO can be complex and time-consuming, especially for real estate agents who are busy with other aspects of their business. Consider hiring a professional real estate SEO agency, like CHEM.agency, to help you with your hyperlocal real estate SEO strategy. A professional agency can save you time and help you achieve better results.
