Having trouble finding Real Estate SEO keywords that actually drive qualified leads to your blog posts and YouTube videos? Don’t worry, choosing keywords for your real estate website is hard if you don’t know what you’re doing.
That’s why, I’ve decided share with you our best performing real estate SEO keywords that buyers and sellers commonly search for.
What Are Real Estate Keywords?
Real Estate Keywords for SEO are words, or short phrases that Google and other search engines use to categorize content. Generally speaking, the real estate keywords used in an article will represent the main subject of a blog post or webpage.
Before you dive in, you should understand that keywords are only one element of an effective real estate seo (search engine optimization) strategy. If you’re brand-new to SEO, check out our in-depth guide here:
Related Article: Real Estate SEO: The Ultimate Guide for 2022
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The Best Real Estate SEO Keywords for 2022
Here is our list of the best real estate keywords for SEO in 2022. You can use these keywords to plan which articles to write for your blog.
I’ve included both short-tail keywords (single words) and long-tail keywords (short sentences or questions) in this list. Generally speaking, long-tail keywords will have fewer people searching for them, but will be more relevant to your audience. Most of the content you create using keywords should use long-tail keywords.
| 1. Realtor | 21. Best neighborhoods | 41. How accurate are Zillow estimates? | 61. Buying vs building a house |
| 2. How to find a Realtor | 22. Closing costs | 42. How to buy a house with no money | 62. Do open houses work? |
| 3. Best Realtor | 23. Who pays closing costs? | 43. Best time to sell a house | 63. What to look for when buying a house |
| 4. Should I hire a Realtor? | 24. Closing costs for seller | 44. Best time to buy a house | 64. FHA loans |
| 5. How to choose a Realtor | 25. How to sell your house without a Realtor? | 45. Staging a house | 65. FHA vs conventional loans |
| 6. Is it a good time to buy a house? | 26. How much does it cost to sell a house? | 46. Curb appeal | 66. How to get preapproved for a home loan |
| 7. How much is my house worth? | 27. How long does it take to sell a house? | 47. Curb appeal ideas | 67. How to add a room to a house cheap |
| 8. Renting vs buying a house | 28. First-time homebuyer programs | 48. Curb appeal landscaping | 68. What do appraisers look for? |
| 9. Homeselling tips | 29. Sell my house | 49. Buying a foreclosed home | 69. Best home improvements to increase value |
| 10. Homebuying tips | 30. Sell my house fast | 50. What makes buying a foreclosed property risky? | 70. Buying a duplex |
| 11. How to sell a house by owner | 31. Best neighborhoods | 51. What not to fix when selling a house | 71. Buying a vacation home |
| 12. For sale by owner | 32. Home inspection checklist | 52. How much do you lose selling a house as is? | 72. 1031 exchange real estate |
| 13. How to buy a house | 33. Home inspection checklist for sellers | 53. Home inspection checklist | 73. Housing bubble |
| 14. Condos for sale | 34. Home inspection checklist for buyers | 54. What is the best way to prepare for an inspection? | 74. Will home prices ever go down? |
| 15. Duplexes for sale | 35. Homebuying process checklist | 55. What do home inspectors look for? | 75. How to rent your house |
| 16. Townhomes for sale | 36. Homeselling checklist | 56. How to win a bidding war on a house | 76. Short sale process |
| 17. Cheap houses for sale | 37. Final walk-through checklist | 57. How to make an offer on a house | 77. Who pays Realtor fees |
| 18. Waterfront homes for sale | 38. Home estimate | 58. How much over asking price should I offer on a home? | |
| 19. New constructions homes | 39. Home valuation | 59. Buying a house in a seller’s market | |
| 20. Multi-family homes for sale | 40. What credit score is needed to buy a house? | 60. How often do contingent offers fall through? |
How to Use Keywords to Generate Traffic & Leads
There are two basic steps to using real estate SEO keywords effectively to generate traffic to your real estate and leads. First, you need to tailor your real estate SEO keywords to target local buyers and sellers.
After all, ranking number one for “luxury homes” will be useless for your business if you can’t target people actually buying luxury homes in your farm area. Then, you need to write real estate blog posts or create videos to provide the best answer to the questions local buyers and sellers are searching Google to answer.
Get A Free Consultation
See How We Get You REAL Results.
SEM – Unlock massive amounts of traffic with Search Engine Marketing (SEM) using a combined SEO/PPC strategies with clear ROI. See REAL Results
SOCIAL / EMAIL – our team creates epic content that will get shared, get links, and attract traffic back to your website for lead generation.
CRM – Tie all of your marketing efforts together, track your contacts across all channels, automate follow-up, and measure REAL results.
