Recruiting Top Producing Real Estate Agents requires you offer some tools and support. Here’s how to recruit Top Producing Real Estate Agents to your Real Estate Brokerage or Real Estate Team.
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SEM – Unlock massive amounts of traffic with Search Engine Marketing (SEM) using a combined SEO/PPC strategies with clear ROI. See REAL Results
SOCIAL / EMAIL – our team creates epic content that will get shared, get links, and attract traffic back to your website for lead generation.
CRM – Tie all of your marketing efforts together, track your contacts across all channels, automate follow-up, and measure REAL results.
Finding & Recruiting Top Producing Real Estate Agents
If you’re recruiting top producing real estate agents, you need an idea of their production and contact information. You can find it manually through your Multiple Listing Service (MLS). Most MLS offer the ability to search closed transactions.
Begin with a search of recently sold homes in your target territory. Download the list and sort by the listing agent’s name, which shows how many closings each agent has had in your area.
In a sample search of 1,500 closed transactions, I identified more than 100 producing agents—great potential leads who sold two or more properties in my territory in the past six months.
You can also find producing agents in just few clicks with real estate recruiting software like BrokerMetrics. BrokerMetrics starts at $200 a month for the basic tools. In addition to agent production and contact information, BrokerMetrics can also provide market share and trend reports.
How to Support Producing Agents
Producing agents have basic needs that include a good website, an excellent customer relationship management (CRM) tool, lead generation support, and a sense of community. They are the easiest agents to manage but also the easiest to overlook—which makes them susceptible to getting poached by other brokerages.
Creating a strong sense of community in your team or brokerage is key. Conduct regular team meetings, group lead generation activities, and mobilize around a common vision or cause to ensure everyone feels seen, appreciated, and supported.
