Schema markup is a type of structured data that provides additional information to search engines about the content on a website. By using schema markups, you can help search engines understand the type of content on your real estate website and display rich snippets in the search results, which can lead to higher click-through rates and improved SEO.
Here are some schema markup types that are useful for a real estate website:
- Real Estate Listing: This markup type is used to provide detailed information about a real estate property, such as its address, price, square footage, number of bedrooms and bathrooms, and other important details.
- Real Estate Agent: This markup type is used to provide information about a real estate agent, such as their name, phone number, email address, and social media profiles. It can also include information about the agency they work for.
- Property Location: This markup type is used to provide information about the location of a property, such as its latitude and longitude, city, state, and zip code.
- Property Features: This markup type is used to provide information about the features of a property, such as whether it has a swimming pool, fireplace, or a view.
- Reviews: This markup type is used to provide information about reviews of a property, such as the overall rating, number of reviews, and the author of the review.
When implementing schema markup for your real estate website, it’s important to follow the guidelines set forth by schema.org and to use the correct markup for each type of content. Additionally, you should test your schema markup using Google’s Structured Data Testing Tool to ensure that it is working correctly and displaying rich snippets in the search results.
Applying Schema markup to your website can involve some tricky technical adjustments to your website code. Consider contacting a real estate seo expert for help.
