Skyscraper SEO: The Ultimate Guide for Real Estate Websites

Skyscraper SEO is a content marketing strategy that involves creating high-quality content that is better than what already exists on the web, and then promoting that content to attract more backlinks and increase search engine visibility. The term “skyscraper” refers to the idea of creating content that reaches new heights, just like a skyscraper rises above all other buildings in a city.

The basics of Skyscraper SEO

The basic idea behind Skyscraper SEO is to find a piece of content that is already popular and well-linked, and then create something that is even better. This could mean adding more detail, including new research or statistics, or improving the design and layout of the content.

Once you have created your improved content, the next step is to promote it. This can involve reaching out to people who have linked to similar content in the past, or sharing your content on social media platforms to attract more traffic and backlinks.

The goal of Skyscraper SEO is to improve your website’s search engine rankings by attracting high-quality backlinks from other websites. By creating content that is better than what is currently available, you can increase the chances of other websites linking to your content, which can improve your search engine visibility and drive more traffic to your website.

However, it is important to note that Skyscraper SEO is not a quick or easy strategy. It requires a lot of time, effort, and resources to create high-quality content and promote it effectively. Additionally, the strategy may not always work, as it can be difficult to predict which pieces of content will become popular and attract backlinks.

How can i use Skyscraper SEO to get more traffic to my real estate website?

To use Skyscraper SEO to get more traffic to your real estate website, you can follow these steps:

1. Identify popular real estate content: Research and find content related to real estate that has a lot of traffic and backlinks.
   
2. Create better content: Create high-quality content that is better than what already exists on the web. This could mean adding more detail, including new research or statistics, or improving the design and layout of the content. For example, if you find a popular article on “10 Tips for First-Time Homebuyers”, you could create an article on “20 Tips for First-Time Homebuyers” that provides more in-depth information and helpful tips.
   
3. Promote your content: Once you have created your improved content, start promoting it to attract more backlinks and traffic. You can reach out to websites that have linked to similar content in the past and ask them to link to your improved version. You can also share your content on social media platforms and real estate forums to attract more traffic and backlinks.
   
4. Monitor and track results: Keep track of your traffic and backlinks to see how your Skyscraper SEO strategy is working. If you’re not getting the results you want, try tweaking your content or promotion strategy to see if you can improve your results.

By using Skyscraper SEO, you can create high-quality content that attracts backlinks and drives more traffic to your real estate website. However, it’s important to remember that Skyscraper SEO is a long-term strategy that requires ongoing effort and resources to be successful.

How do i identify popular real estate content for SEO?

To identify popular real estate content, you can use a combination of tools and methods, including:

1. Google search: Use Google search to find popular real estate content. Start by searching for broad topics such as “real estate trends” or “home buying tips” and look for articles that appear at the top of the search results. You can also use Google’s autocomplete feature to see what people are searching for related to real estate.
   
2. Social media: Check social media platforms like Twitter, LinkedIn, and Facebook for popular real estate content. Look for articles that have a lot of likes, shares, and comments.
   
3. Industry websites: Check popular real estate industry websites such as Zillow, Realtor.com, and Redfin to see what types of content they are producing and what is popular.
   
4. Keyword research tools: Use keyword research tools like Google Keyword Planner or Ahrefs to find popular keywords related to real estate. These tools can give you insights into the types of content that people are searching for and the search volume for different topics.

By using these tools and methods, you can identify popular real estate content and use it as a starting point for your Skyscraper SEO strategy. Once you have found popular content, you can focus on creating even better content that provides more value to your target audience.

How do I create better content?

To create better content, you can follow these steps:

1. Research your topic: Before creating your content, do extensive research on your topic to ensure that you have a thorough understanding of the subject matter. This will help you create content that is informative, accurate, and useful to your audience.
   
2. Analyze existing content: Look at the existing content on the topic you are writing about and identify gaps in the information or opportunities to improve upon what already exists. This could involve providing more detailed information, using more engaging visuals, or incorporating new research or data.
   
3. Create a strong headline: Your headline is the first thing that people will see when they come across your content. A strong, attention-grabbing headline can help your content stand out and entice people to read on.
   
4. Use engaging visuals: Incorporate high-quality visuals such as images, videos, and infographics to make your content more engaging and visually appealing. Visual content can help to break up long blocks of text and make your content easier to consume.
   
5. Provide value to your audience: Focus on providing value to your audience by answering their questions, providing helpful tips, and offering insights that they may not have found elsewhere. By providing value, you can establish yourself as an authority in your industry and build trust with your audience.
   
6. Edit and proofread: Before publishing your content, make sure to thoroughly edit and proofread it to ensure that it is error-free and easy to read.

By following these steps, you can create high-quality content that is better than what already exists on the web, which can help to attract more backlinks and drive more traffic to your website.

How do I promote my content?

To promote your content, you can follow these steps:

1. Share on social media: Share your content on your social media platforms like Facebook, Twitter, LinkedIn, and Instagram. Use relevant hashtags, tag people and accounts that might be interested in your content and encourage people to share your content with their own followers.
   
2. Reach out to influencers: Find influencers in your industry who have a large following on social media and reach out to them. Share your content with them, and ask them to share it with their followers if they find it valuable.
   
3. Email marketing: Use your email list to promote your content to your subscribers. Include a link to your content in your newsletter or create a dedicated email promoting your content.
   
4. Use paid promotion: Use paid promotion such as Facebook ads or Google AdWords to drive traffic to your content. This is an effective way to reach a larger audience quickly.
   
5. Submit to content aggregators: Submit your content to content aggregators such as Reddit, Digg, or StumbleUpon. These platforms can help you reach a wider audience and attract more backlinks.
   
6. Outreach: Reach out to websites in your industry that might be interested in your content and ask them to share it with their audience. Personalize your outreach and make sure to explain how your content is valuable to their audience.

By using these promotion methods, you can increase the visibility of your content, attract more backlinks, and drive more traffic to your website. Remember to be persistent and consistent in your promotion efforts, and keep track of your results to determine which methods are most effective for your content.

How do I monitor and track results?

To monitor and track the results of your content marketing efforts, you can follow these steps:

1. Set goals: Before you start tracking your results, it’s important to set specific and measurable goals. This could include increasing traffic to your website, generating more leads, or improving your search engine rankings.
2. Use analytics tools: Use analytics tools like Google Analytics to track your website traffic, bounce rate, time on site, and other metrics. This will give you insights into how your content is performing and where you need to make improvements.
3. Track backlinks: Keep track of the number and quality of backlinks that your content is generating. You can use tools like Ahrefs or Moz to monitor your backlinks and track your progress over time.
4. Monitor social media engagement: Monitor the engagement of your content on social media platforms like Facebook, Twitter, and LinkedIn. This can include likes, shares, comments, and mentions.
5. Use heat mapping: Use heat mapping tools like Hotjar to see how users are interacting with your content. This will help you identify which parts of your content are most engaging and where users are dropping off.
6. Analyze search engine rankings: Track your search engine rankings for specific keywords and phrases related to your content. Use tools like Google Search Console to monitor your rankings and identify areas where you need to improve.

By monitoring and tracking your results, you can identify what is working and what is not working in your content marketing strategy. This will help you make informed decisions about where to focus your efforts and optimize your content for better results.

How do I apply the Skyscraper SEO methodology to my real estate website?

To apply the skyscraper SEO methodology to your real estate website, you can follow these steps:

1. Identify popular real estate topics: Use tools like BuzzSumo or Ahrefs to identify the most popular real estate topics that are currently getting a lot of engagement and social shares.
   
2. Analyze existing content: Once you have identified popular topics, analyze the existing content on these topics to see what is already out there. Look for gaps in the information or opportunities to improve upon what already exists.
   
3. Create better content: Create high-quality, informative, and engaging content that is better than what already exists on the web. This could include more detailed information, better visuals, or new insights based on the latest research or data.
   
4. Optimize for search engines: Make sure that your content is optimized for search engines by including relevant keywords in your title, headings, and throughout your content. Use descriptive alt text for your images and optimize your page speed to ensure fast loading times.
   
5. Promote your content: Once your content is live on your website, promote it through social media, email marketing, and other outreach efforts to get more backlinks and drive traffic to your site.
   
6. Monitor and track results: Use analytics tools to monitor and track the results of your content marketing efforts. Look for increases in traffic, backlinks, and engagement to determine what is working and what needs improvement.

By following these steps, you can apply the skyscraper SEO methodology to your real estate website and create high-quality, engaging content that attracts more traffic, backlinks, and leads. Keep in mind that content marketing is an ongoing process, so continue to monitor and adjust your strategy based on your results over time.

Conclusion: Skyscraper SEO for Real Estate Websites

In conclusion, Skyscraper SEO is a powerful content marketing strategy that can help real estate websites attract more traffic, generate more leads, and improve their search engine rankings. To apply the Skyscraper SEO methodology to your real estate website, start by identifying popular real estate topics and analyzing the existing content on those topics to find gaps and opportunities to improve. Then, create high-quality, informative, and engaging content that is better than what already exists on the web.

Optimize your content for search engines, promote it through various channels, and monitor and track your results to determine what is working and what needs improvement. By following these steps, you can create an effective content marketing strategy that drives more traffic, attracts more backlinks, and generates more leads for your real estate website. Remember that content marketing is an ongoing process, so continue to analyze and optimize your strategy to achieve the best results over time.

If you need help with SEO for your real estate website, book a marketing consultation with CHEM.agency. We are real estate seo experts!