Learn the 4 ways to track the success of your real estate website to make sure you are making a wise investment in the growth of your business. What qualifies as a successful Realtor or broker website? Some marketing agencies will try to tell you that any website that highlights your personal brand well is successful, but they’re missing the point of modern real estate marketing. Whether you work primarily from referrals and past clients or if you’re primarily focused on new leads, your website must keep your clients on your site and not have them longing for the experience on Zillow or Trulia. We call it “leakage” if a qualified client leaves your site and goes to a large portal because they “leak” out of your sales funnel. We’ve seen some outdated IDX solutions have leakage of 40% to as high as 90%. Imagine having 90% of strong referrals or leads you spent $25 CPA to acquire visit your landing page and then going to a portal that will share their info with competing agents. In this course, the feature list below will help guide you in iterating on your current website or building a new one. Take the free course in Grow Your Real Estate Business Academy @ https://showcaseidx.com/grow-your-real-estate-business-academy/ Claim your trial of Showcase IDX @ https://showcaseidx.com ============ About your marketing coach, Kurt Uhlir Entrepreneurial marketing leader that's built and run organizations from start-up to over $500M annual revenue. He brings a unique combination of storytelling and innovation to the team, having led marketing for many brands. Kurt's a regular conference speaker and workshop leader around modern marketing tactics that actually drive sales. In addition, he has been asked to coach and advise thousands of leaders, from startup founders to the President of the United States. Kurt is a popular and entertaining commentator and has appeared on national television shows and periodicals including the Wired, TechCrunch, Thrive Global, USA Today, Business 2 Community, WGN Radio, NBC, ABC and hundreds of other publications. Why? Because he knows how to grow successful businesses and has helped coach thousands of business owners, entrepreneurs, and leaders to become high-achieving servant leaders. Follow Kurt on his personal website at http://kurtuhlir.com