Real Estate SEO is not sorcery, nor is it a catch-all. SEO as a word on its own isn’t bad; however, shady agencies are using smoke-and-mirror terms to deliberately not be transparent with clients about the work they will actually be doing on their website. I have Real Estate Agents coming to me asking for Real Estate SEO, assuming that it will make them number on in the search results because other Practitioners have said that it's possible within months. As Real Estate SEO experts, it's just not right to be taking advantage of Real Estate Agents who have absolutely no idea what you're talking about.