The difference between the free IDX tool that your MLS might provide you with and the IDX tools provided by a paid IDX provider such as iHomefinder, ShowcaseIDX, Diverse Solutions, IDX Broker, to name a few. The toolset provided by your MLS board is just a search tool. There isn't any lead capture, email marketing, tracking, or the ability to integrate with other systems, such as your CRM. In this video I dive into the funcationality of the free tool and how that relates to SEO and getting your website ranked on Google. If you have any questions about marketing your real estate business, please give me, Stu Hill, a call at +1-628-207-2004