A Real Estate ISA is an Inside Sales Agent. The Real Estate Inside Sales Agent (ISA) model is a popular way to structure a team for lead follow-up.
The Inside Sales Agent goes by many names. From phone animals to call crushers, whatever you call them, they play a key role on a real estate team.
The Real Estate Inside Sales Agent (ISA) team model is a popular way to structure a team for lead follow-up. The ISA model can be a good fit for a real estate business in terms of generating more leads and appointments.
What Is an Real Estate Inside Sales Agent?
Foremost, an ISA is not a receptionist or personal assistant, as they are often mistaken for.
The ISA’s purpose is to concentrate on inside sales. An ISA’s purpose is simialr that of a real estate agent. But they don’t attend buyer appointments or walk the client through the selling process.
A Real Estate ISA is a salesperson with a real estate license
ISAs are highly trained and experienced salespeople. An ISA carries a license and can do exactly the same thing as an outside agent in terms of setting appointments and nurturing leads.
Why not give the tasks to your current assistant?
Your assistant is your assistant; that’s your supportperson, not your salesperson. Your assitant has other things to do. An effective closer is talented and effective lead follow-up is a full-time job.
The key purpose of having ISAs on your team is for leverage. Having a dedicated ISA leveraging follow-ups, scheduling appointments, and taking care of lead generation means your business is likely to see as many as 70 additional transactions.
You should also have a solid Real Estate CRM such as iMaxCRM that your ISA will use to manage all of your current leads, new leads, and past clients from one place.
