In this article I discuss the features every real estate website needs to be successful in 2021. These include Responsive Design, SEO, IDX, lead generation, and expert marketing agency team behind it.
Real estate searches have skyrocketed by 253% in the past four years. And according to the NAR, 90% of home buyers searched online for their next home, with 69% of home shoppers using terms like “Las Vegas homes for sale” to begin their search.
Despite this, many brokerages, offices, and even MLSs rely on outdated website technology that does not allow them to compete with the big guys in their local search results.
Features A Successful Real Estate Website Needs in 2021
Stunning, Scalable, Responsive Real Estate Website Design
Effective websites need to be simple, eye-catching, and easy to use. In almost every new client consultation I tell the Realtor or Broker, “If you look at Realtor.com, Redfin, Zillow, Trulia, Coldwell Banker, Keller Williams, they all have a very similar look and feel. This is because between them they have spent millions of dollars figuring how a real estate website needs to look, and function, in order to generate leads. These companies’ websites are all fundamentally lead generating tools. They have a big picture in the background, search box in the middle. When a visitor lands on the site they are directed to Buy, Sell, Rent. This gets the visitor to where they want to be as quickly as possible. In no more than three steps, they are presented with a lead capture form. They need to fill out this form in order to proceed. This setup is familiar to almost all consumers these days. Deviating layout will diminish the UX (user experience) for the visitor, and increase your bounce rate (the stickiness of your website), and lead consumers to simply go back to one of the familiar portals.
Following this UX scheme; however, will provide a familiar experience to the visitor, and give them reason to stick with your website to get to where they want to be.
At CHEM.agency, we create beautiful custom real estate websites, built on the WordPress platform, with IDX listing tools front and center.
A user lands at the homepage of the website, they start their search, or home valuation process, see the listing results page, or valuation page (with home value hidden), respectively, and are then presented with a popup to provide their information, in exchange for the information that they want. This is either the listing details (home search/buyer lead) or a valuation of their property (home valuation/seller lead).
Once that form is filled, you get the real estate buyer lead or real estate seller lead; they get the information they are looking for.
Get A Free Consultation
See How We Get You REAL Results.
SEM – Unlock massive amounts of traffic with Search Engine Marketing (SEM) using a combined SEO/PPC strategies with clear ROI. See REAL Results
SOCIAL / EMAIL – our team creates epic content that will get shared, get links, and attract traffic back to your website for lead generation.
CRM – Tie all of your marketing efforts together, track your contacts across all channels, automate follow-up, and measure REAL results.
Customized Property Search Filters
The property search tool is the most important feature for any real estate website geared toward real estate lead generation. The volume of real estate traffic in any market is primarily geared towards terms such as: Homes for sale in Houston, TX.
Real Estate webistes without property search (IDX) aren’t going to generate you any leads, and for $50-$100 a month for IDX services, why would you not have property search on your website? It’s a disservice to your clients to not offer them the tools they demand, in order to self-serve, and furthermore, why would you force them to have to go to another real estate website or portal.
Our websites leverage our IDX data expertise to make all of the MLS property details fields searchable with more than 100 custom filters. This allows users to narrow down listings to an incredible amount of detail.
Real Estate Search Engine Optimization (Real Estate SEO)
Websites are useless if no one can find them. Real Estate Search Engine Optimization, commonly known as SEO, is more complicated than it might seem. Algorithms and rankings change frequently, making it difficult for internal marketing teams to keep up. Our Real Estate SEO experts constantly optimize our clients’ websites so that they consistently rank at the top of the search results for their market.
Powerful Lead Generation
Our clients care about real estate leads. With highly ranked site and powerful property search, the WordPress IDX Real Estate Websites we build generate better, higher-quality organic leads for free. Because our clients’ leads are already qualified, our clients are more likely to seal the deal. Our clients’ can track the journey of every lead. They not only know how many leads they are generating, they can easily funnel them to their agents and monitor them through a defined sales journey.
Expert Real Estate Marketing Agency Team
Real Estate Agents & Brokers who have chosen to partner with CHEM.agency are tapping into more than 15 years of real estate marketing expertise. From design to implementation to launch, CHEM.agency proves to our clients every day that we have the right experience. This enables us to consistently exceed our clients’ expectations and lead a every project for a smooth and easy go-live.
Furthermore, we are constantly releasing updates and enhancements and proactively taking care of any issues.
Learn how we can set you apart from the competition with our complete real estate websites & marketing solutions.
Get A Free Consultation
See How We Get You REAL Results.
SEM – Unlock massive amounts of traffic with Search Engine Marketing (SEM) using a combined SEO/PPC strategies with clear ROI. See REAL Results
SOCIAL / EMAIL – our team creates epic content that will get shared, get links, and attract traffic back to your website for lead generation.
CRM – Tie all of your marketing efforts together, track your contacts across all channels, automate follow-up, and measure REAL results.
