Likely the biggest buzzword in all of real estate marketing today is SEO. That’s search engine optimization. If you haven’t heard it, but I’m sure you have, and chances are, you’re thinking about it backwards.
SEO is really the process of looking at your business and saying, okay, I’m a real estate agent in Temecula, California, where should my website show up for people that are searching for real estate topics in Temecula, California, the people using Google or your audience, and you have a product or a service to sell to that audience.
As much as picking which magazines to advertise in, or which newspapers to advertise in, we’re looking at SEO as picking what search result pages should you show up on and then doing the work that’s necessary in order to get you there, Google search results, the SERPs – that’s search engine results pages.
In this video I explain how we approach real estate SEO.
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